"Orange turns red" . This is not the warning signal of a luxury giant facing the dreaded impact of the coronavirus on the economy of the sector, but the announcement of the arrival of Hermes, known for the orange color of his packaging, in lipstick. On March 4, the saddler launched a range of 24 sticks. 24, reference to 24 Faubourg Saint-Honoré, the address of its main Parisian store and its headquarters, and to 24 Faubourg, name of one of its perfumes.
Also read: Axel Dumas (Hermès) and Patrice Caine (Thales), new faces of excellence at L'Oréal
Hermès remains faithful to its roots by launching make-up, its sixteenth profession. To begin with, its rechargeable "Made in France" tubes will be sold (62 euros each, 38 euros per recharge) at 180 points of sale, including 90 Hermès stores and 90 multi-brand stores, such as Harrod's, Galeries Lafayette, Printemps and boutiques. airports.
"Perfume is a very European activity," emphasizes Axel Dumas, the manager of Hermès. Our diversification in make-up and later in skincare, when we are ready, will allow us to have
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