She finds it healthy to have ambition. Especially when it is in the service of the general interest. Hortense Harang, the founder of local flowers, claims this ardor. As if to better twist her neck to the prejudices she faced. "When we presented, Chloé, my partner, and I, our project of ethical flowers platform, we were taken for two women in midlife crisis aspiring to convert in a workshop of organic bouquets" , caricature-t- her with humor. Of course, there was the birth of her first child. The opportunity to reflect on the planet he would inherit. And finally, one more motivation to take up a major challenge, that of transforming a sector that weighs 2 billion euros in our country. For ten years now, this “early adopter”, as it is defined, sensitive to the emerging slow flower movement in Great Britain, has been thinking of breaking the codes of the French market, where nine out of ten flowers are imported.
Read also: Hortense Harang, Flowers from here, or how to buy 100% green, local and seasonal flowers
The young woman is unbeatable
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