Sometimes harsh with the big suppliers, the brands take care of the smallest of them. Contracts with SMEs are signed as a priority, proof that negotiations are less tense. " Distributors pay them special attention ," notes Bercy. This trend, noticeable last year, is strengthening. At the end of December, Intermarché had already signed 90% of its contracts with SMEs. All distributors combined, however, certain contracts should only be signed this weekend, as required by law.
Read also: Distributors - manufacturers: a key weekend to get along
Distributors claim to treat SMEs better than other suppliers. " We do not have the same attitude, and not the same requirements with a multinational as with an SME ," we explain at Système U. The latter are the employers of some of our customers. We don't want to saw the branch we're sitting on . ”
Intermarché is committed to practicing no deflation on SME products, a first for the brand. Before negotiations,
This article is for subscribers only. You still have 52% to discover.
Subscribe: € 1 for 2 months
cancellable at any time
Enter your emailAlready subscribed? Login