Receive in its mailbox, every eight or ten weeks, ultra-concentrated laundry capsules with a "clean" formulation free of controversial ingredient, and without overpackaging. Here is what the start-up Spring will offer by the start of the school year to the French. Founded in 2019 by Philippe Cantet, creator of the smoothie brand Innocent, Laure Favre and Benjamin Guerville, the start-up has just raised 2.1 million euros from Aglaé Ventures investment funds (ManoMano, Spotify, Airbnb) , Eutopia (Feed, Tediber) and Ventech as well as business angels.
Spring has set itself the objective of conquering within a year "several hundred thousand customers," says Philippe Cantet. The subscription is an ideal solution for laundry, which is not a pleasure purchase. It also makes it possible to resolve the imbalance between consumer expectations, focused on eco-responsibility and practicality, and what the three major players in the market offer: heavy plastic cans
This article is for subscribers only. You still have 67% to discover.
Subscribe: € 1 the first month
cancellable at any time
Enter your emailAlready subscribed? Log in