Lemonade insurance start-up takes on the stock market

Lemonade, one of the start-ups looking to shake up the insurance sector, wants to go public. Hoping to take advantage of the rebound in the equity markets in the United States, the young growth of American insurance (or assurtech) on Monday filed for registration for a listing on the New York Stock Exchange. Launched in 2016 in New York, Lemonade specializes in 100% digital home insurance. One of its great promises is to reimburse claims in seconds, thanks to artificial intelligence. It also uses this technology to improve the customer experience and its objective is to offer a service as personalized as possible: the customer first exchanges with a virtual assistant (or chatbot) and machine learning algorithms are then used to offer him a policy optimized according to his needs.

Investors seduced

Lemonade's business model is also original. This assurtech, based in New York and Tel Aviv, is paid

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