It is a limited edition intended for a particular public. 10,000 packs of LU Brand Small Butter will be distributed to nursing staff in the Nantes region (Loire-Atlantique), announced the president of Mondelez France, the company owner of the famous snack, Mathias Dosne.
The footprint of Véritable Petit Beurre had not changed since 1886. In homage to the nursing staff of the Nantes region, our Factory in La Haye Fouassiere changes the original footprint to write ... # lu # croixrouge # mercibeaucoup pic.twitter .com / Z1RmtFEDBD
- Mathias Dosne (@MathiasDosne) June 29, 2020The sentence "Lu Petit beurre Nantes" is replaced by the sentence "Merci beaucoup". A first since the invention of petit beurre in 1886, assures Mathias Dosne. It is a tribute to the staff of hospitals and nursing homes, which are in great demand because of the new coronavirus pandemic.
Farmers and millers also rewarded
12,000 cookies, manufactured in the La Haye-Fouassière factory, were distributed at the end of last week elsewhere in the department, at Châteaubriant. "In all, 10,000 packs of cakes were donated to the Loire-Atlantique Red Cross," explains 20 Minutes.
Harmony wheat professionals will also receive some of these limited edition packages. More than 1,800 of them were also distributed to the farmers, millers and cooperatives concerned "to thank them symbolically for their involvement", underlines the company.