Back to school is fast approaching and you still haven't bought any supplies for your children's back to school? Do not panic. You are not the only ones. “The big rush is the two days before and after the start of the school year,” recalls Eric Barbarant, manager of the Carrefour store in Créteil (Val-de-Marne). So you won't escape the rush on the store shelves.
But to avoid spending too much, while the cost of schooling has increased this year by 6.20% according to the annual survey of the union confederation of families, here are some good last minute plans. And there are. Economic crisis obliges, “distributors are playing the promotional card to the fullest to attract customers,” underlines Elisabeth Cony, founder of Madame Benchmark and expert in retailer commercial action plans.
At Leclerc, which relies instead on immediate discounts ranging from 20 to 50% (on an already cheap base price), you will find the Waterman fountain pen at € 2.99, the Velleda slate with felt at 0, 84 € or the set of ten tubes of UHU glue (including a large format) at 4.49 €. The other distributors rather favor the pool (the sums are transferred to your loyalty card). "It's a good way to keep customers coming back", insists Elisabeth Cony, noting in particular this Intermarché offer which offers six items (including the Oxford diary at € 4.05 or the Canson drawing pouch at € 3.20 ) with loyalty discounts of 70%.
Carrefour and Auchan rather favor reductions around 50%. But if you find it cheaper, these two brands undertake to reimburse you, up to twice the difference for Carrefour (out of the 100 items it says it offers at unbeatable prices), and up to five times for Auchan which guarantees “the best prices” on back-to-school products. Bureau Vallée, the “discount” specialist in office supplies, is launching the “1 bought = 1 free” operation on 50 products.
Vouchers for school bags
The best “satchel recovery” operations certainly take place in July (with, for example, € 20 vouchers from Carrefour and Auchan). But at the end of August, other brands - such as Cora (until August 29 included) or Monoprix (until September 6) are still offering to take back your old school bags against vouchers of € 10. At Bureau Vallée, you can also exchange it for € 8 in vouchers or € 4 in cash.
If you need to invest in a calculator, the brand also buys you the old one according to a price list that varies according to the model and the condition of the equipment. Finally, remember to take a look at discounters who, from time to time, may sell items at cut prices. Like these Frozen, Paw Patrol or Cars bags for kindergarten children, sold for € 3.49 at Aldi.
Reductions also on clothing
Who says back to school, also says new wardrobe. And in this area, "distributors compete in creativity in their offers", smiles Elisabeth Cony, who points out this Sport 2000 operation in particular. Until September 1, the sporting goods brand reimburses all children's textile products. up to 50% in the form of two vouchers.
“On textiles, we are witnessing a big fight over prices. Some products must even be sold at cost price, or close, ”she thinks, citing in particular these pairs of branded children's sneakers for less than € 15 at Intersport or Go Sport. Or this T-shirt pants and fleece set for € 11.95 at Leclerc!
Newsletter "It pays me"The newsletter that improves your purchasing power
Your email address is collected by Le Parisien to enable you to receive our news and commercial offers. Learn more
“These are starter products. We are reducing margins but we are betting on a return from customers, she explains. And as such, the start of the school year is an important time for distributors to attract new consumers. "