The soft drink giant Coca-Cola announced Friday a vast reorganization of its services including job cuts and will offer 4,000 employees voluntary departures.
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The company wants to create new, more localized operational units working in concert with five marketing teams each dedicated to a product category at the global level, the group explains in a press release.
" The changes in our operating model are changing our marketing teams to generate more growth and bring us closer to our customers and consumers while giving priority to a portfolio of strong brands and a disciplined innovation framework ," commented the CEO James Quincey. These changes will also " modify the structure of the salary base ," he added.
A first voluntary departure program will be offered to 4,000 employees in the United States and Canada who have recently arrived. A similar program will also be organized in other countries by the group, which employed around 86,000 workers at the end of 2019. Coca-Cola will then proceed with layoffs but has not given details for the moment.
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The group saw its sales collapse at the height of the containment measures imposed in the face of the pandemic and its turnover plunged 28% in the second quarter.
