It is a homecoming for Monoprix, which for a time was owned, on par with the Casino group, of Galeries Lafayette.
The brand is once again seeing its future as a “department store”, even if it is a “new generation” department store.
"When I arrived at the presidency of the group, I regretted that Monoprix had turned to the supermarket, while its asset is to be a department store"
, explains Jean-Paul Mochet, the president of Monoprix, who hopes for nothing less than doubling its business volume by 2030.
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When Galeries Lafayette and Printemps suffer cruelly from the absence of foreign tourists, the gamble may seem risky.
In its Montparnasse store, inaugurated Thursday after several months of work, Monoprix concretely describes what it means by department store, and what will be deployed in the brand's other sites.
"A place where everyone finds something that makes them happy and where you feel good"
, explains Diane Coliche, General Manager.
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