Rue Vignon in Paris, the Béatrice Martini RP agency is vibrating again.
Specializing in the world of culture - the art market, museums, galleries, exhibitions, etc. - it has had to settle for teleworking like many French companies.
Today, there is no longer any question of operating remotely, or as little as possible.
“You can say what you want, it's very difficult to be creative when you work from home
,” emphasizes Béatrice Martini.
Brainstorming, exchanges, project dynamics, all these horizons call for face-to-face. ”
The leader goes further: “
Teleworking kills field work”.
Implied: whether with its customers or with its teams, the loss of the link prevents it from moving forward effectively.
Find benchmarks
Like all players in the world of culture, Béatrice Martini RP was very affected by the health crisis.
“A lot of projects have been canceled
,” she says.
Since then, telework has made it possible to ensure the minimum subsistence level, while still supporting some initiatives
This article is for subscribers only.
You have 72% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
Enter your email
Already subscribed?
Log in