On the window, the giant letters of the
“Pharmacy”
sign
set the tone.
On 2,000 m2 in the heart of the Forum des Halles in Paris, the Pharmabest group has given itself the means to achieve its ambitions.
This pharmacy, halfway between a supermarket, a health center and an organic store has 40,000 references on 4.5 km of shelves, but also teleconsultation and vaccination booths, and soon lockers, in the style of Amazon, to pick up online orders.
"This new concept is dedicated to health and well-being,"
explains David Abenhaïm, president of Pharmabest (840 million euros in turnover, 91 pharmacies).
We wanted to meet new consumer expectations through an extensive and differentiated offer, particularly in cosmetics.
.
"
As soon as you enter the pharmacy, the tens of meters of shelving dedicated to Nuxe, Caudalie, Clarins, Clinique and Sisley - with their boxes carefully placed at the head of the gondola - display the color.
Here, cosmetics
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