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Business gossip: a behind-the-scenes look at fashion brands

And also: in Golberry waiting for the future, the Schnirer couple remarry, a celebration at the Barbie house and thus celebrate an end in the Corona period

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• Business gossip

Ronit Matias

Sunday, 13 September 2020, 14:11

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Behind the Scenes

Roni and Yifat Irani (Photo: Assaf Lieberfreund)

The Irani family held a peek at the FACTORY 54 offices in Tel Aviv to get to know what goes on behind the scenes - from the activities of the property department, through creative, content, marketing and digital work, to the work of the IT department and breaks in the meditation room or office cafe.

The guests heard that 2020 challenged them as a company, after years of teaching themselves to think outside the box in a variety of areas, and evolving in new directions, had to think differently in the familiar work processes that were a central base every season, and were considered the comfort zone.

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Eran Silnikov and Maayan Kedem (Photo: Ronit Matias)

The Corona has accelerated technological, digital and organizational processes that have been brewing for a long time, teaching them to contain the change, grow from it, and inspire the community while dealing with the new reality that is emerging in the world.

Miri Habas and Dana Unger Bar Dayan (Photo: Ronit Matias)

The property work done in the showrooms of the leading fashion houses in Milan and Paris, has in recent months been conducted from the headquarters in Tel Aviv, and thus the offices have become a place where everything begins and happens.

The 20/21 winter collection will forever be remembered as a combined season built in the old and new world.

In January, the property team visited the exhibition spaces in Europe while the Corona was still in its infancy, recent orders were made through screens, and all of them required skilled teamwork, original thinking and a fertile environment.

Capsule instead of Caesarea

Tali Oren and Moshe Golbari (Photo: Assaf Lev)

After years in which the Golberry fashion house celebrated the launch of the fall / winter collection in a huge event at the Caesarea Amphitheater with 4,000 guests, who enjoyed an invested fashion show and a singer / band show, due to the Corona they settled for a capsule event at the flagship store in TLV Mall in Tel Aviv with David, Moshe and Yaakov Golberry The company, and TV presenter Ilanit Levy, the brand's presenter.

David Golbari, Ilanit Levy, Linor Yaakov and Moshe Golbari (Photo: Assaf Lev)

Guests enjoyed breakfast, representing fashion hosted by the company's designer Linor Golberry.

Moshe Golbari congratulated him and said that this winter the company will invest in a broad strategic move with Ilanit Levy and there is something to look forward to, and next week the campaign starring Levy will go up, with an investment of NIS 4 million.

Levy said that she will soon participate in a new cooking show on TV and will spend the holidays with a family and cook alone.

Schnirer fulfills a dream

Perry Giladi, Sharon Dorni, Leah Schnirer (Photo: Erez Chen Photographers)

Leah and Tzachi Schnirer, celebrated at their home in Herzliya Pituach, 30 years of marriage in a small circle of family and friends.

Leah, a Pilates development and teacher, and Tzachi a businessman, planned a big celebration, as the two got married 30 years ago but it was at a ceremony at the rabbi's house and the two never had a big wedding, and Leah wanted to fulfill a dream and marry in white with all the signs of the wedding. The corona devoured the cards, and the snipers celebrated according to the instructions of the purple note, narrowing the list to 50 participants.

Mia, Tzachi, Leah and Rafael Schnirer (Photo: Erez Chen Photographers)

Leah, known for her loyalty to the people who walk with her throughout the years at all stages of her life, wore a breathtaking dress by designer Dror Contento who also dressed her daughter Mia, and wore jewelry by her friend Hannah Fisher, Sagi Dahari designed a vintage hairstyle with the traditional "challah" at the top, and Neta Skelly The artistic director of MAC put it on - everyone by the way accompanied Schnirer at all her events.

Moti Rape, Maya Dagan and Dror Contento (Photo: Ronit Matias)

The event was produced by Tal Sharaf and designed by Orit Yaari, chef Lilach German was at the reception and dinner, the three were faithful during the Corona period to the weddings of the two boys.

The two marched to the canopy against the background of Arik Einstein's poem "This is the same love", the moving ceremony of the renewal of vows, conducted by Rabbi Ariel, and the two wore the rings with which they were married 30 years ago.

Liat Molyub and Leah Schnirer (Photo: Erez Chen Photographers)

In the artistic part Eric Sinai, a longtime friend of Leah's for 35 years, and a cover band of songs in Italian.

Celebrating: Heli and Avner Kaz, owners of Meir;

Eleanor and Eitan Treblos, of Agadir;

Adv. Natalie Tzraf; Michal and Adv. Yossi Livna, who knew Leah and Tzachi;

Nicki Goldstein who dedicated a song to Leah;

Jewelry designer Sharon Dorni and Yoni Oved, owners of Avgad;

Early Giladi.

Hadas Mozes and Hila Knister Bar David (Photo: Erez Chen Photographers)

From Cyberbiz

Galia Toren Chen, Michal Gaito Elbaz, Ofra Reif Schmelzer, Bar Sommer (Photo: Rafi Daloia)

Michal Gaito-Elbaz, CEO and founder of the Guilty website, hosted the launch event of model Bar Sommer's model Barmer Sommer for the GUILTY beauty website at the home of businesswoman Ofra Reif-Schmelzer, owner of Shlomo Sixt. Of Barbie and the guests felt for several hours that they were part of a fairy tale. All were required and complied with the dress code which was a pastel color.

During the event they celebrated a bat mitzvah for Gili Koritsky, who did not win due to corona constraints.

Celebrating: Ofra Reif Schmelzer who gave her home for the event; Shlomo Sixt Group; Galia Toren-Chen, the site's beauty consultant; Hila Rahav; Dana Zermon.

Kit by surprise

Ron Shapira and Topaz Gamliel (Photo: Ben Tal)

At the Peres Academic Center in Rehovot, they initiated a creative path due to the directive that higher education institutions in Israel must cancel graduation ceremonies, or transfer them by zoom.

The center’s creative initiative included a ‘personal graduation ceremony’ kit sent to graduates with a courier to the doorstep.

Each of the 1,200 graduates and 300 outstanding students received a package with a personal greeting, a graduation diploma, an alumni hat, and a gift.

Ofra Elul Buba Levy (Photo: PR)

To make the package personal, the center filmed and edited 1,200 videos for each graduate, with a personal dedication from the head of the department in which they studied, or from the president of the center to the outstanding president.

Watching the personal video was done by scanning a unique QR code at the top of the pool, the graduates were asked to photograph themselves throwing in the air the hats they received in the kit, for a film to be produced to complete the experience.

Some of the graduates received a personal visit from the management of the Peres Academic Center, who arrived at their home by surprise at the courier's place.

let there be light

Inbal Dor, Oren Sagi, and Nava Barkan (Photo: Albert Llamiev)

This weekend was the eve of the end of the "Big Light" project of "Cisco" Israel and "Malam Tim" for the Elam organization, which helps at-risk youth. The event was held in the courtyard of the Holon Association in collaboration with the Holon Municipality. Due to the limitations of the corona, home preparation kits purchased from small businesses were used, and after they were prepared by the company's employees and customers, they were moved to Elam, and

among the centers that were renovated, designed and given new seating areas: Dimona, Kiryat Malachi, Safed, Eilat, Netanya and Nazareth. He sang for the association's boys and girls in a live broadcast on Cisco's WEBEX platform, during the show Don surprised Naama Ozeri, one of the young women, by inviting her to sing the song 'Big Light' with him.

Oren Sagi, CEO of Cisco Israel, congratulated Nava Barak, President Elam, and Inbal Dor Karbel, the CEO, and thanked them on behalf of Cisco employees, its customers and partners, headed by Malam Tim CEO Udi Weinertraub for the opportunity to contribute the important things to the youth.

Fighting violence against women

Anat Schechter Vidor, Miri Michaeli, Anita Friedman, Leah Schnirer, Jenny and Perla Kobe (Photo: Gil Hayun)

In anticipation of the month of awareness of violence against women that will take place in November, WIZO launched a project in collaboration with artist Aviv Greenberg, who designed shirts with a donation from JACK KUBA.

The leaders of the campaign were photographed for an exhibition that will be displayed this November at the Ramat Aviv Mall.

About six months ago, Leah Schnirer, Sandra Ringler and others founded the Friends of Wizo Association, which includes: Heli Kaz;

Director Nirit Yaron;

Jenny Kuba, co-CEO of JACK KUBA; public relations woman Sheila Mager; Anat Schechter-Vidor, who was president of WIZO Australia and made aliyah about two years ago, aims to raise donations for the organization.

All proceeds will be donated to women at risk and their children, such as: shelters for women Battered, centers for the treatment of domestic violence, programs for locating and treating children witnessing violence, etc.

Among those photographed: Tikva Gideon, Orna Datz, Tom Aviv, Lee Schindler, Simcha Guetta, Gili Algabi, Michal Yanai, David Dvir, Merav Feldman, Shai Lee Lipa, Ronit Yudkevitz, Ira Dolphin, Jenny Chervani, Shani Goldstein, Stav Stresko, Keren Bartov, Moshik Glamin, Ido Greenberg, Miran Minx.

Locked on it

Oren Avigdor and Doren Jamzi (Photo: Morag Bitan)

Multilock Group - a leading international company in the field of locking solutions, cylinders and security products, has signed a sub-sponsorship agreement with the Maccabi Playtika Tel Aviv team for the 2020-21 season. The agreement will include advertising on the field, the team's visit to the Multilock factory in Yavne, and collaborations for the community with the participation of representatives of the team's players.

Oren Avigdor, Israel's CEO of the Multilock team, said that Multilock is happy to join the Maccabi Tel Aviv basketball family. MultiLock the opportunity to be part of the "protection" of the group.

Adli Marcus, CEO of Maccabi Playtika said he was very happy and the first mission in which MultiLock assist firefighting is a "lock" the color area completely, and thanked all those that led to the signing of the agreement.

Doron Jamchi, VP of Marketing and Sales at Maccabi Playtika Tel Aviv, said that joining the Multilock group as an advertiser at Maccabi was a strategic goal for the department and he was happy that they met it, a creative collaboration that would include all the club's arms.

Mighty zoom

Yaniv Levy and Adir Miller (Photo: PR)

At Leasing For You, they found a creative solution that will allow the company's management and customers to meet face to face and congratulate the new year.

The company held a toast at ZOOM for about 1,000 customers of the company, who enjoyed a special improvisation show by Adir Miller.

Ilan Gerzi, Adir Miller, Shai Babed, Doron Letzer (Photo: Adi Cohen)

Yaniv Levy, the marketing director of Lis For You who led, said that they make sure every year to meet with their customers and congratulate on the occasion of the new year, and this year they decided not to give up the tradition, and expressed hope to meet again face to face and without any restrictions.

Regards: Yigal Bohbot, VP of Sales and Shelly Burns, VP of Service.

The international law firm and patent attorneys Pearl Cohen also hired Adir Miller to raise a virtual toast held ahead of the holiday, Miller told law firm viewers who watched a show aired on the firm's offices in Azrieli Sharona, that Gimzo's traffic light program is a great idea, but he, Hefer and Heitz It's a long time before him.

Attorney Zeev Pearl, managing partner of the firm, delivered a congratulatory speech.

Hand for life

Naftali Bennett and Moishe Cohen (Photo: PR)

Moishe Cohen, CEO of the Yad Sarah organization, gave MK Naftali Bennett a comprehensive tour of the Yad Sarah House in Jerusalem, so that he could get a closer look at what is being done on weekdays, and especially during the Corona period.

The two toured between departments and services of Yad Sarah, and Bennett noted the initiative of Yad Sarah, which provides life-saving breathing equipment, oxygen generators and storage meters, and allows these difficult days for thousands of Israelis to avoid unnecessary and dangerous visits to hospitals.

Donors and packers

Naama Halevi Peer Ronit Meiri Ronen Yochpas and Ofer Samu (Photo: Aviv Gottlieb)

Ronit Meiri, Director of the Organizational Change Division in the Human Resources Division at Bank Hapoalim, Roni Garfunkel, Chairman of the Bank's Workers' Organization, Naama Halevi Peer, Director of the Bank's Social Banking Center, and members of the Board distributed 300 holiday food packages to Holocaust survivors And the families in distress in the Jaffa area and south of Tel Aviv. The bank's volunteers in a variety of associations around the country distributed 450 additional holiday food packages to the needy as part of the measures to help victims of the crisis.

The bank's management and employees joined the fundraising effort for victims of the Corona crisis. Hundreds of bank employees at branches and headquarters participated in a food collection campaign for the needy, a continuing operation during which food packages were collected for 80 non-profit organizations throughout the country.

but why

Dror Ganot, Liat Sadan, Ofer Klein, and in the back Red Auerbach (Photo: PR Harel)

The Harel Insurance and Finance Group has launched a weekly macroeconomic podcast called "Abelma?"

Presented by Ofer Klein, Head of the Economics and Research Division of the Harel Insurance and Finance Group, Vered Orbach, lead singer of the Red Band.

The podcast will air once a week on Thursdays and will deal with current macroeconomic issues, in order to convey them in a light and pleasant way, while providing added value to the company's listeners and customers in general.

The opening of the content channel is a continuation of the telegram channel that the group opened earlier this year, and the company promises to continue to develop more content platforms for customers in order to make the information accessible to them and create a stronger connection with the customer audience.

In the podcast Ofer Klein - Harel's economic expert who analyzes macroeconomic events that make news from the world and the country, Vered Orbach - the layman who seeks to understand the concepts, what they are and how they affect his pocket, and anger, create an open and daily dialogue focusing on economic-news issues. When they examine what the reasons are for local and global macroeconomic processes, why they happen and especially how they affect the pocket of us all.

Volunteer signal

Nissim Shalem and Ilan Gazit (Photo: Amos Ben Gershom, GPO)

At the end of the week, the President was awarded the Volunteer Medal for the year 2020, which is awarded annually to individuals and bodies whose voluntary activities make a unique contribution to the state and society in Israel.

The award was presented at a ceremony held at the President's House in Jerusalem and among its recipients: Ilan Gazit graduates camps immigrants and graduates of Hashomer Hatzair, and miracles incomplete Chairman youth movements receiving the signal given to the youth movement and the movements of the graduates, the contribution to a vast Israeli society and the existence of the "all Israel are guarantors for each other in practice during the crisis corona.

That ceremony has been Keshet's "Seeing Far" association, for providing an opportunity for at-risk youth to integrate into the world of communication, art and creativity, was awarded on behalf of the association by Tali Goren, a member of the association's board and vice president of communication and regulation at Keshet.

"See Far", founded by Keshet in 2011, began as a social project in 1999 called "Creators with Keshet".

With the establishment of the association, a unique track for long-term training was outlined, for at-risk youth from the social and geographical periphery, under the concept that "great artists are born everywhere."

Adults raise a glass

Sigal First and Ruthie Dong (Photo: Itai Sivan)

The Technion Alumni Association, held a toast at ZOOM, which for the first time allowed graduates who have relocated and employees of the world's leading companies and corporations to participate in the event.

Participants: President of the Technion, Prof. Uri Sivan;

Outgoing President Prof. Emeritus Peretz Lavie, who lectured on "Dreams and Sleep in the Days of Corona";

And Ruthie Dong, CEO of the organization who said that the period that challenges us all is a significant opportunity for them to have a special meeting with graduates from all over the world, and wish a happy, successful and healthy year with great hope that they can meet soon face to face.

In small

+ The Israeli company Rada, which is traded on the Nasdaq and is engaged in the development and production of tactical radars for the maneuvering force, is establishing a development center in the high-tech park Gev-Yam Negev in Be'er Sheva.

This is the company's second development center, which until recently operated only from Netanya.

The uniqueness of the Gev-Yam Negev high-tech park is in the development of a complete ecosystem of companies that operate from the park and enjoy many benefits, such as developer communities, business connections and collaborations.

Rada joins other leading high-tech companies already operating in the park, including Dell 'WIX, IBM Elbit Systems and other start-ups.

+ The Scientific Club of the Friends of the Weizmann Institute of Science, held an online meeting in honor of Rosh Hashanah led by Shimshon Harel, Chairman of the Board of the Institute and American Israel Owners, and Yael Goren-Wegman, CEO of the Friends Association noted that the current crisis emphasizes Scientific research.

About 200 friends and donors of the institute wore white shirts, and met Prof. Alon Chen, president of the Weizmann Institute of Science, who spoke about scientific beginnings and said that the new year will in many ways be the year of science, and they hope that these beginnings will be good. Science, the future and from there to all of humanity, saying that the key to the epidemic is in the hands of scientists, alongside the need for a strong society that will meet the challenges of the period.

Listen and sing with Amir Dadon: Avraham Bigger, Adia and Prof. Yitzhak Suari, Avraham Berger, Gideon Hamburger, Dita and Yehuda Bronicki, Prof. Michael Sela and Prof. Ruth Arnon, the inventors of the Copaxone, Ido Nehushtan, Adv. Avraham Ben Naftali, Etti Firak of Matziot Arbitox for Cancer, Adv. Doron Cohen, Alon Kaplan, Amir Shaltiel, Shai Teitelbaum.

+ Discontinued a donation operation by Discount for the Israeli organization Let and the Spirit, following the corona crisis that led to many families being added to the cycle of poverty and needing assistance, it was decided at Discount Bank that any contribution of employees for the Israeli spirit would be doubled by the Bank's management.

The donation will be made through the PAYBOX app.

In the spirit of the period, the Technion alumni organization moved to the ZOOM format, and for the first time, graduates and employees of the world's leading companies and corporations were also allowed to attend the event with the Technion president, Prof. Uri Sivan and outgoing president Prof. Emeritus Peretz Lavie, who gave a lecture entitled

Ruthie Dong, CEO of the Alumni Association, said that the period that challenges us all is also a significant opportunity for us to have a special meeting with alumni from all over the world, wishing you all a happy, successful and healthy year with great hope to meet soon face to face.

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