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Google will invest 850 million euros to partner with press publishers

2020-10-01T16:02:52.482Z


It will allow publishers who participate in the platform to “package” the stories that appear in Google News


View of Google's headquarters in Mountain View (California) .Marcio Jose Sanchez / AP

Tech giant Google has announced that it will invest $ 1 billion (850 million euros) to partner with news publishers over the next three years for its new News Showcase platform.

The US company will pay publishers to "create and select high-quality content for a different kind of

online

news experience

."

The News Showcase will provide readers with "more insight into the stories that matter" while helping publishers develop "deeper" relationships with their audiences, Google CEO Sundar Pichai said in a statement.

It will initially appear to users of Android (the operating system that the Silicon Valley giant belongs to) on Google News, although it will launch soon on iOS.

The new platform will allow publishers who participate in the platform to "package" the stories that appear in Google News, offering a "deeper narrative and more context" thanks to timelines, vignettes and related articles, although in the future it will also be They will add videos, audio and daily briefings, as highlighted by the technology.

The new platform will go into action this Thursday in Brazil and Germany, and will reach other countries in the coming months.

So far the company has signed News Showcase partnerships with nearly 200 publishers in both countries, as well as Argentina, Canada, the UK and Australia.

Source: elparis

All business articles on 2020-10-01

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