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How do small businesses beat the corona big?

We turned to the expert

While businesses and freelancers are collapsing, waiting for grants or trying to cope, there are those who overcome the crisis and grow despite everything.

Danny Vidislavsky, a master in management and an expert in human behavior, has discovered a unique method - how to overcome the crisis and earn a lot of money honestly.

How do you do that?

All the answers here

Tags

• Marketing

• Business

• Business Consulting

• Danny Vidislavsky

In collaboration with Vidis Management Services

Monday, 26 October 2020, 10:45

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In the video: Danny Vidislavsky, a master in management and an expert in human behavior, explains how to beat the economic corona (Walla! NEWS Studio)

As in the rest of the world, many businesses in the Corona crisis were affected in Israel as well.

According to some forecasts, more than 100,000 businesses could collapse by the end of 2021, as a result of the economic blow that has befallen them.

In order to understand the situation and the ways to deal with it, Danny Vidislavsky, CEO of the consulting company Vidis Management Services, a master in management and an expert in human behavior, came to the studio.

"Business owners always complain that they lack customers, time and money, but in this period it is several times worse, with all the restrictions. There are 3 types of business owners today: the first type is the 'shrinking', who is worried and hysterical. The second type is the 'contender', He tries, strives and hopes to be good. And the third type is the "winner", who takes the difficult situation and exploits it to become the best version of himself. Why does he win? Because he does everything upside down. He does not wait he takes the initiative. "On advertising, on marketing, he recruits employees, he expands. He does everything the opposite of what is customary and acceptable."

"Exactly. Exceptional situations require unusual actions. Old-world actions, before the Corona, will not work. Whoever does the opposite of what seems logical in the past and takes the various steps is the one who will overcome this crisis."

"Business owners in general are individual people, the more successful they are the more individual. The more the burden and responsibility on them, so they always need to have help. Some turn to because of difficulty and trouble, others are in very good shape and want to develop and grow, and some try to avoid Mistakes and advance counselor to Mecca.Each of them needs to get counseling, because it is not just a question of what is right and wrong to do, but you have a partner in the business, someone who helps you deal mentally.This period is very difficult - when there is help and support, then much easier In addition, counseling alone is not enough. A business owner should also take courses. A business owner who does not study and waits to be told what to do, is actually a "robot". If he also learns what to do and how and when to use everything even when conditions change he becomes a real business owner Independent".

How to be the winning business (screenshot)

You are considered one of the most valuable consultants in the market, if there is a business owner who says at this time he cannot afford to pay for advice or guidance, what do you offer him?

"Our expertise is not to be cheap, but to bring results. We give business owners a certificate of responsibility - whoever comes for advice, his income will cost more than he pays. Mediocre people are busy saving expenses, successful people are busy increasing income. Good business advice costs a lot of money, But at the same time, this period is difficult for everyone, so we developed a special conference called "Business Class". It is a free service for business owners in Israel. It consists of networking, a lecture and a personal meeting with one of our consultants. ".

"I teach what I apply. It started at age 15 when I ran the finances in my dad's business. I was also a professional basketball player, and there is a parallel between coaching athletes and business coaching. It's funny that you bring up the subject of Scientology. What was not said about me 'cult,'" Guru "... the truth that the last time I studied in Scientology was something like 13 years ago. When people can not deal with material claims, then they take personal issues from the past. So yes, I studied there, as I learned from many mentors and experts from different fields. I have been researching for 20 years. "Years of human behavior and out of that I developed our exclusive method. What interests us is to bring results to our customers, so that they make a lot of money and honestly. My videos on the net have over 13 million views and my first book has become a bestseller."

"The name 'Bibi' evokes emotions, but the book is not about politics at all, but about marketing politics, which is something completely different. I got quite a bit of fire, because when you express yourself and succeed, people have a reason to attack you. When you start publishing there are those who think it's an opportunity You and things like that. Apparently there is not a single successful person in the world who has not been attacked. "

Prof. Yaron Zelicha in a conversation with Danny Vidislavsky about the corona crisis, with over 450,000 views online (screenshot)

In recent months, you have aired a network series and interviewed professors, MKs, media people, artists, celebs and more - you say there that one should learn to live with the corona and avoid locksmithing. Are you also a Corona denier or am I going so far?

"There is no denying something that exists. There is a virus, patients and even quite a few dead. On the other hand there is an epidemic of anxiety and it can also not be denied. There are suicide deniers, loneliness deniers, child suffering deniers, poverty deniers, collapsing business deniers. With him, we need to listen to experts from all fields, not to live in closure and curfew, but to set up businesses and develop. Prof. Yaron Zelicha said in an interview with me that the government has spent something like NIS 300-400 billion on the crisis. Who knows what damage will be. "Infinity people because of one virus. I call on business owners, instead of being shrunken or struggling, to just act and win."

"There are many ways to make money, but if you earn honestly you go to bed quietly and can look in the mirror in the morning. I have a course on 'I believe in making a profit'. I will give some key points on the subject: The first is to give plenty - you can charge a lot of money , But always give beyond what you promised. The second is not to make empty promises - when someone is weak in sales he makes unfulfilled promises. The third is to charge money in advance - people who do not pay in advance or on time tend to forget the value they received, complain and even attack you. For example, McDonald's, which is not by chance the most successful restaurant chain in history, charges money in advance (unlike most restaurants). Another point is to take responsibility - the winners always think what they could have done better, instead of looking for what someone else did wrong. Time to learn and develop. "

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