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A price revolution?

As of today, alcoholic beverages can be imported in parallel

The directive of the director general of the Ministry of Economy, which is intended to combat the cost of living, is expected to lead to a reduction of tens of percent in the prices of imported alcoholic beverages, which are currently 55% more expensive on average than in OECD countries.

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• alcoholic drinks

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Tuesday, 08 December 2020, 14:05

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Edited by Nir Chen

The Ministry of Economy is expanding the possibility of importing alcoholic beverages in parallel imports, as part of a comprehensive and significant move to reduce the cost of living and enable consumers in Israel to purchase these products at fair prices.

Industry Administration, Ministry of Economy and Industry, which is responsible for licensing the import beverages, worked to open the possibility of parallel imports, which published a directive CEO of the Ministry of Economy - a new procedure which regulates the expansion of parallel imports.

As part of the new procedure, which extends the provisions of General Manager 2.5 which regulates the conditions for granting Import permits for intoxicating beverages will allow the entry of beverages (other than wine) that have already been imported into Israel, which were purchased from an authorized supplier of a beverage manufacturer, even from countries from which there are currently no direct imports.

The Ministry of Economy now expects that this move will increase the range of products and competition in the alcoholic beverages market, which is expected to lead to a decrease in the prices of these products by tens of percent.

In order to protect public health, importers will be required, among other things, to pass a laboratory test required for the compatibility of the imported product with its direct import counterpart and to show a direct connection between the product supplier and the manufacturer.

It should be noted that the prices of alcoholic beverages in Israel are, on average, 55% higher than in the OECD countries, and the purpose of the directive is to reduce this huge gap.

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David Lefler, Director General of the Ministry of Economy and Industry: "There is no reason for Israeli consumers to pay hundreds of shekels for alcoholic beverages, while their price worldwide is tens of percent lower.

It is time for the market to open for parallel imports, which will increase the range of products and price competition "

Oz Katz, Director of Industrial Administration at the Ministry of Economy and Industry, stated that:" The change that will allow the market to open for parallel imports "For the health of consumers, but also for the costs of the drinks they purchase. The ability to coordinate all the factors and ensure the safety and public health enabled the change in procedure."

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