Growing war between hearing care professionals and opticians

2020-12-17T08:46:47.086Z

100% hearing aid coverage will take effect on January 1. The tea towel burns between hearing aid professionals and opticians. On the eve of the entry into force of the reform facilitating the support of hearing aids, the union of the first accused, Wednesday at a press conference, the optical signs of using " misleading and mercantile advertising, inducing consumption not medically justified ”. To read also: "8000 patients have already benefited from

The tea towel burns between hearing aid professionals and opticians.

On the eve of the entry into force of the reform facilitating the support of hearing aids, the union of the first accused, Wednesday at a press conference, the optical signs of using "

misleading and mercantile advertising, inducing consumption not medically justified

”.

To read also:

"8000 patients have already benefited from a reduction of the remainder to load on the hearing aids"

Officially, this attack also targets branch hearing aid professionals, such as Idéal Audition, which last year offered an iPhone for two hearing aids purchased, or Vivason, which promised

"new hearing for zero euros"

But, in reality, the ad that the union of hearing aid acousticians (SDA) cannot digest is that of

Afflelou's

“Tchin Tchin Audio”

, embodied by the browser Philippe Poupon.

As in optics, the brand, which launched into audio eight years ago, promises a second pair of hearing aids for one euro more.