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Hanan Glickman, one of the owners of the Glickman advertising agency Shamir Samsonov, has passed away

Glickman founded the Glickman-Shamir-Samsonov advertising agency about 30 years ago.

Gil Samsonov praised him tonight and said: "We are shocked and hurt by his sudden departure"

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• advertising

Anat Bain-Lubovich

Thursday, 31 December 2020, 22:24

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Lost to the world of advertising.

Hanan Glickman (Photo: Ronit Matias)

Advertiser Hanan Glickman, one of the owners of the Glickman advertising agency, Shamir Samsonov passed away unexpectedly tonight.

Glickman founded the Glickman advertising agency Shamir Samsonov (in his previous incarnation Glickman Natler) about 30 years ago.

For many years the firm was considered to have founded a "strange chicken" in the advertising industry - mainly because of the special nature of the founders.

Humanity, personal and warm contact with employees and long-term relationships with clients were among his hallmarks, values ​​embedded in the firm's DNA.

Something about the unique character of the firm and Glickman can be learned from the following story: Although Glickman was considered a calculated man, a bottom line man when the Corona crisis broke out and all advertising agencies fired workers, cut salaries or laid off workers, the only advertising agency ran was the largest. This is precisely the year that was acute for the partners, because the profits of this year are calculated for the owners of the office for the purpose of their exit, which took place this year.

Glickman was the one who later recruited Gil Samsonov, and together the two turned the Glickman Shamir Samsonov firm into one of the five advertising agencies in the industry with clients such as Bituach Yashir, the Central Beverage Company, Clalit Health Services, Tnuva and more.

A few years ago, after lengthy negotiations, the partners sold a 51% ownership of the international advertising group Publicis. Under the agreement, the agency was supposed to acquire the remaining shares this year. Today the firm has full international ownership.

Gil Samsonov, his partner and a member of the Glickman almost all the way, He paid tribute to him tonight and said: "We are shocked and hurt by his sudden passing.

We are committed to continuing his life's work and legacy. "

Yossi Loveton, Chairman of the Publicis Group in Israel, said:" I am shocked by the sudden death of Hanan Glickman. Hanan was one of the founders of the Israeli advertising industry and very modestly established one of Israel's leading offices. "His untimely departure is a loss to the group. I and the members of the Publicis management in Israel will lack his wisdom and advice."

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