Burgers over 2000 calories, that's what you find at Fatbruger.
Born 70 years ago in the United States, the fast-food brand with the unequivocal name (fatty hamburger) will soon be arriving in France.
To read also: How the French restaurateurs made the hamburger cross the wall of "junk-food"
For the first time, the chain belonging to the group FAT (Fresh Authentic Tasty) Brands Inc. will set up its restaurants in France, including two in Paris in the next eighteen months, she announced in a press release.
“Fatburger has had great international success over the years, so it was only a matter of time before we entered France,”
said Andy Wiederhorn, CEO of FAT Brands.
He added:
"American cuisine continues to perform well abroad and we are eager to share our iconic brand experience in the heart of France, in Paris, by offering our food offerings to locals and tourists"
.
The burger, a growing success in France
Since opening his first restaurant in Los Angeles, Lovie Yancey who "
thought that a big burger with everything on it is a meal in itself"
has grown his business considerably, especially on the west coast of the States. -United but also internationally as in Pakistan since 2013. If its burgers have the particularity of containing a large number of calories - 560 for the chicken burger, up to 2050 for the "XXXL" - it is is also distinguished by offering sandwiches customizable by the consumer.
The latter can thus compose his burger as he wishes with fresh products.
Read also: The Big Fernand recipe to keep on gaining weight
Fatburger, one of the nine brands owned by the FAT group, benefits from the ever-growing interest of the French for this hamburger sandwich: it sold 1.7 billion in 2019. It is not moreover more confined to fast food since 75% of sales are made in traditional restaurants and "
80% of the 145,000 restaurants with table service (and excluding fast food, Editor's note) have at least one burger on their menu
", explained Bernard Boutboul , founding president of the research firm specializing in catering, Gira au
Figaro
in 2019. A success on which the triple steak fast-food chain intends to surf.