He was the pioneer of the second hand in France, the one who truly democratized it.
Today it is still the most well-known site for second-hand product enthusiasts: nearly 80% of them identify Leboncoin, this site which cleverly cultivates a certain frankness in the past.
But, old-fashioned, it is not, as its performance during the pandemic has shown.
Read also:
Leboncoin strengthens its position in used cars by buying L'Argus
After
"the two weeks of astonishment"
which marked the beginning of the first confinement, the audience immediately resumed
"to grow quickly and strongly",
remembers Antoine Jouteau, CEO of Adevinta in France, the owner of The good corner.
In 2020, the site's audience grew by 7%, and the number of advertisements published, by 20%.
“We have to imagine that 20% growth, for a site as big as ours, is enormous,” said
the manager.
30 million Internet users consult Leboncoin each month.
For comparison, Amazon attracts 32 million according to Mediamétrie, Cdiscount 22 million, and Vinted,
This article is for subscribers only.
You have 73% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
I ENJOY IT
Already subscribed?
Log in