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Business gossip: An exciting farewell to the CEO who goes free

And also: helping small businesses, handing out food baskets, donating cloth dolls and making dreams come true

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• Business gossip

Ronit Matias

Sunday, 17 January 2021, 14:04

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First farewell

Lior Tanner, Gonen Ussishkin, Shlomi Am Shalom, Uri Oberotzky (Photo: PR, Uri Oberutzky)

As part of the farewell events to mark the termination of the position of Gonen Ussishkin, CEO of El Al, the Frequent Flyer Club and Playcard held an event for him in the open air and under the restrictions imposed by the Corona epidemic. Lior Tanner To his new way.

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Lior Tanner and Gonen Ussishkin (Photo: PR, Amir Almog)

Ussishkin had hoped to say goodbye in person to the Playcard team but the planned event was canceled due to the third closure.

The Play Card team gave Ussishkin the first "green passport" to freedom, and created for him a unique Play Card credit card with the message Your Freedom Card.

Tenner and Oberutzky, who led a number of unique projects with a social dimension, presented Ussishkin with a personal and special souvenir, an original Elal medal from 1969 that the company issued in collaboration with the government company for medals and coins.

The business of us all

Kobi Shahoh, Harel Toby, Adi Sofer Thani, President Reuven (Ruby) Rivlin, Yifat Zamir, Zvika Brut and Ofer Zrihan (Photo: Government Press Office, Kobi Gideon)

In Bat Yam, the pilot of "The business of us all", the Facebook Israel initiative and the socio-economic forum ended.

President Reuven Rivlin met with various businesses that received assistance from the venture, heard from them about the period and how they recovered thanks to the assistance they received from the program.

Rivlin said that the rehabilitation of the economy and the business sector, and the pain of the self-employed and small business owners, is the business of us all, and small businesses are the oxygen pipe of the entire Israeli economy.

"The Business of All of Us" is an initiative that aims to support small businesses in Israel that are in distress due to the Corona, by consulting and providing services that will allow them to integrate on the Internet and develop digital platforms through which they can continue to operate in times of closure and social distance.

Adi Sofer Thani, CEO of Facebook Israel and Yifat Zamir, VP of the Socio-Economic Forum, presented the project.

The program, which completed the initial exam, trained 170 students for the accompanying business process, enrolling 130 small businesses that began the process in various authorities, with the goal for 2021 being to include more than a thousand more businesses in the program with the participation of the local government center.

to be or not to be

Aviv Geffen 'Benjamin Netanyahu' Israel Katz (Photo: Government Press Office, Amos Ben Gershom)

Prime Minister Benjamin Netanyahu met with singer and creator Aviv Geffen as the artists' representative, and agreed on an outline of assistance to the field of culture in the amount of NIS 70 million.

Netanyahu said that the world of culture, which is one of the closed worlds, will be the first to benefit from the green passport program.

From now on, we must say, "We are a vaccinated generation." Geffen thanked the prime minister and ministers, and said that he had listened attentively. And an immediate solution made within a few days, and it was agreed to transfer to the authorities NIS 70 million for performances that will have to be realized, and another NIS 6 million for distressed artists, adult artists.

Katz said that seeing the light at the end of the tunnel and the big light is the expected opening following the arrival of vaccines and the green passport, with the additional light being assistance made available to culture through local authorities that will allow artists to perform and return to activity.

Trooper said they have agreed on support of tens of millions of shekels that will flow oxygen, transfer to local authorities and be used for shows and performances, in addition to 6 million shekels for distressed adult artists who have a value commitment to them.

According to the outline, a local authorities fund will be established to encourage performances in the various localities, in the amount of NIS 40 million, in addition to the remaining NIS 24 million from the fund's budget framework from 2020. In addition, an assistance fund for artists in distress will be established at NIS 6 million.

The fund will be jointly funded by the Joshua Rabinovich Arts Fund and the Lottery.

Divide baskets

Moshe Arbiv, Erez Feina, Ronen Ben Gaon.

Avi Rosa, Tal Peretz, Aviad the Tiger, Udi Krish and Tal Levy (Photo: PR, Assaf Levy.)

Snir volunteers distributed about 300 food baskets for the benefit of needy families, lone soldiers, veterans and the elderly, in the center of the country.

Einat happiness, executive director of the association told the volunteers that right, thanks to the cooperation with many restaurants and initiative restaurateur Udi Turkish, plates reach all those in need who request assistance with the beginning of the closure in the third.

The next step is to recruit volunteers and restaurants throughout the country in order to reach thousands of families seeking Assistance, with the goal being to arrive every Tuesday, twice because it is good for more needy homes in the north and south of the country, for families who will not stay hungry and can enjoy fresh and delicious restaurant food. The

volunteers gave "assistant" shirts to recruit more volunteers across the country and "single pride.

naturally

Miri Barzilai Eliezer Sivan Ezra (Photo: PR, courtesy of Dana Duak Children's Hospital)

As part of the volunteering of Teva Environment and Society students from Tel Aviv, dozens of children hospitalized at Dana Duak Hospital in Ichilov and Schneider received gift dolls that students sewed for them while they were in solitary confinement.

The initiative came about thanks to a collaboration between the school and artist Nira Garbi's 'Creators from the Soul' project, which provided students with fabric and sewing kits, and instructed them in zooming and web videos on how to create the dolls.

The students received exciting responses from the patients and their parents and were also thanked and appreciated by the medical staff.

These days, the venture is gaining momentum, and students intend to expand the distribution of puppets to more hospitals.

Building a dream

This weekend the "Build a Dream" project was launched!

- A project that makes the dream of the association's young people (Detectors 20-35) a reality, allows them to express their heart's desires in deeds, their aspirations in real products, and shout out loud that dreams come true.

Chantal Belzerberg, CEO of One Family Association was thrilled.

Plant and commit

Employees of the important man companies and the swagg gift site went out to plant for the Feast of the Trees, as part of the company's commitment to plant a tree for each bottle sold.

As part of social responsibility, the important person and swagg take care to import and market products that promote a green and environmental agenda.

The English company that manufactures the ROOT7 bottles has pledged to plant a tree across the continent for every bottle sold, and with perfect timing the seedlings were planted in Israel ahead of Tu B'Shvat.

Virtual investors

Robin Kessler (Photo: PR, US Embassy in Israel)

The US Embassy in Israel announced today that the largest US investment conference - SelectUSA Investment Summit will be held in June 2021. The annual conference in Washington will be held virtually for the first time and will allow for wider participation of international companies.

The conference will be attended by senior representatives from 50 US states, including senior US administration and economics; companies and start-ups from 80 different countries, including Israel; leading venture capital fund managers; and American economic development organizations. In 2019, Israeli companies invested $ 36.6 billion. In addition, Israeli companies invested nearly $ 1 billion in research and development in the United States and achieved a $ 750 million return on exports from Israel. Israeli companies interested in expanding and entering the American market are invited to attend the conference. Robin Kessler , The Trade Attaché of the US Embassy in Israel said that the largest consumer market in the world is in the United States and therefore expansion to the US is the natural choice for any Israeli company interested in growing.

Reserve in Dubai

Edith Scopes, Chaya Maor (Photo: PR, Ashmoret)

Ashmoret - the teachers' union's benefits club, took out dozens of teaching staff for a first trip to Dubai as compensation for the challenging corona period for educators and teachers who moved from the classrooms straight to the zoom screens.

Teachers enjoyed a variety of experiences including: field trips in the dunes, camel riding in the desert, a tour of the city and botanical gardens, markets and a visit to the tallest tower in the world, the Burj Khalifa.

Ari Steinberg, CEO of Ashmoret, said that since the beginning of the Corona crisis, educators and teachers have shown extraordinary resilience and strengths out of a sense of mission for all of our children, and as part of the benefits they provide to teaching staff throughout the year, it was clear they would come to Dubai.

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