This Wednesday, the labels at - 30%, - 40%, will multiply in Caroll stores.
But not everywhere.
“We do not sell all of our items from the winter collection
,
”
says Sandrine Lilienfeld, president of the women's ready-to-wear brand.
And for good reason: the chain has embarked on a process of "upgrading" products, which involves limiting promotions throughout the year.
More and more French people are adepts of "buy less but better";
for traders, selling more expensive allows them to achieve as much turnover (or even more), with fewer volumes.
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The sales start with stocks at their highest
But this strategy is not easy to implement.
On the one hand, customers are used to promotions all year round;
on the other hand, many players have as a model to order in bulk and inexpensively a year in advance from Asian manufacturers, then sell off unsold products.
“Brands must review the way they work,”
says Céline Choain, partner at Kea & Partners.
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