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Entering the burger business: Dor Alon acquires 50 percent of BBB
Dor Alon of the Blue Square Group acquires 50 percent of the hamburger chain, the largest restaurant management company in its field in Israel, at a value of about NIS 150 million
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Monday, 25 January 2021, 13:31
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Combining forces.
BBB branch (Photo: PR, PR)
Dor Alon, Alon Blue Square Group, owned by Motti Ben-Moshe, continues to diversify its sources of revenue and profit in synergistic and acquires 50% of the BBB is managed by the Group's CEO, love Turgeman, at a company value of NIS 150 million.
BBB is one One of the largest management groups in Israel of restaurants and includes, among others, the leading hamburger brands: BBB, MOSES, burgers, MOSES SHOP and MEAT DELI. The chain is in advanced negotiations for the introduction of additional food chains and the establishment of new formats including: Asian, Italian, Sushi, cafes, desserts, etc .. The group currently operates about 100 restaurants in the franchise nationwide.
BBB - the largest digital customer club in the Israeli restaurant industry, with about 750,000 customers, and it manages an extensive delivery activity through a group delivery center, ONLINE sites and advanced applications.
BBB has been developing and profitable over the years, with an annual sales turnover (including franchise sales) of over half a billion NIS. The new partnership is intended to strengthen all the group's brands that plan to continue opening new restaurants throughout the coming year.
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"A sign of appreciation for the group and its employees"
Beloved Turgeman
Dor Alon Group CEO Amit Zeev notes that "In recent years, Dor Alon has been implementing a strategy of expanding its areas of activity and diversifying its sources of income and profit. In parallel with the continued development of our energy, retail and real estate business, the Dor Alon Group continues to cultivate growth engines. Its catering arm and joins the BBB family to the group's portfolio of companies.
In recent months, we have examined various companies in the field of catering, and we found the BBB Group, under the excellent management of the CEO, Ahuva Turgeman, as the most suitable partner for the development of catering in Dor Alon. Zeev notes that beyond the diversity of sources of income and profit, Dor Alon BBB has the potential to increase value and strengthen the customer experience in the refueling and trading complexes and in the group's real estate sites and as a management and technological platform for the development of additional catering areas, while creating synergy with Dor Alon's customer club.
Zeev reveals that the BBB Group is in contact with many active players in the market to examine mergers, acquisitions and the development of brands and new formats in all areas of catering.
"We see the corona crisis as an opportunity to turn lemon into lemonade."
BBB CEO Ahuva Turgeman says the value of the deal is a sign of appreciation for the group's franchisees and employees:
This is a WIN-WIN deal, which will allow us - even in today's challenging market situation, to continue to expand and grow and enjoy the synergy and significant size advantage that are created here, in the joint business mix with the growing retail activity of Dor Alon.
The collaboration will allow us to create vertical integration through establishment of manufacturing a variety of products currently being purchased from external suppliers in parallel to increase cooperation with existing suppliers. "
Turgeman, will continue to manage the operations, estimates that the Group will implement soon, under joint ownership, new models of affordable food in Israel And abroad alongside the use of advanced food technologies.
It should be noted that even during the Corona period BBB did not close any restaurant - but increased to do, and launched two new chains;
The MOSES SHOP - which is a chain of premium burgers in strong locations and MEAT DELI - a chain of meat delicacies developed in accordance with current market conditions.
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