The crisis and the pandemic have led to what Samsung qualifies as the “new normal” with the persistence of teleworking, ordering products on the internet, etc. A situation which inflates demand for IT products in general.
So much so that giants like Apple or Samsung are posting historic sales records.
The iPhone maker posted net profit of $ 28.7 billion in the first quarter of its lagged 2020/21 fiscal year, up more than 29% year-on-year.
The brand's apple sales jumped 21% to $ 111.4 billion in the period ended Dec. 26.
Apple says thank you to the Chinese
The Cupertino giant in California benefited from high-performance iPhone sales, in particular thanks to the recovery of the Chinese market (whose sales reached a record) which brought it a total of 65.6 billion dollars (+ 17 %).
"We are satisfied with the enthusiastic feedback from our customers on our state-of-the-art products that we delivered during the holiday season," Apple boss Tim Cook said in a statement.
Beyond the latest generation phones, the brand has seen its sales also boosted in all other categories of its products, Macs and iPads (+ 41%, to $ 8.4 billion).
The same goes for the various accessories like the Apple Watch or the AirPods wireless headphones, whose sales increased by 30% to $ 13 billion.
Samsung expects global demand to rebound
At Samsung Electronics, we also rub our hands.
Its operating profit increased by 26% over the October-December period to reach around 6.75 billion euros.
For the whole of 2020, Samsung's profit jumped 21.5% to around 20 billion euros.
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However, the South Korean electronics giant, which again anticipates strong demand for its portable products and in the data center sector, is being a little cautious.
“For the future, Samsung Electronics expects its sales to“ weaken in the first quarter of 2021 ”before a“ rebound in global global demand ”.