A growing proportion of French savers hold responsible investment funds (RI) or say they are ready to invest in these products, with a particular sensitivity for the environmental issue, according to a study by CPR AM, a subsidiary of Amundi, published Thursday.
Thus, nearly a third (31%) of those questioned have IR funds, compared to only 21% in 2019, and 44% say they are ready to invest more than 30% of their savings in these products, of which a majority of young savers (25-34 years old), notes this 2nd edition of the barometer “
Savers and responsible investment
” from the management company CPR AM.
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This enthusiasm is well understood by professionals, since 52% of advisers now systematically mention IR products to their clients, compared to 28% in 2019.
The lack of information on these products, however, continues to constitute the main obstacle to investment for 31% of savers, who demand more indicators to measure the impact of these so-called responsible investments.
Respect and protection of the environment
Respect and protection of the environment remain for more than half of the respondents the priority theme.
An issue to which 35-49 year olds are particularly sensitive while it is the issue of gender equality that prevails among the youngest (18-24 years).
If for 72% of professionals, the acceleration in demand for responsible investment products is explained by an awareness of climate issues, they are 56% to consider that the health context has also played a role.
The first part of the barometer on savers is based on a survey carried out among a representative sample of the population of 1,045 people with life insurance, a PEA or a securities account, or having savings of more than 10,000 euros, and interviewed in November 2020.
The second looked at industry players with a survey of 475 people (75 private banking advisers and 400 wealth management advisers) in November and December 2020.