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Almost without cocoa: this is how the nutella conquered the world
Cocoa shortages following World War II led to the finding of a solution - a nut-based spread.
The solution has become one of the world's favorite products and is sold in 160 countries around the world in almost unimaginable quantities
Tags
Nutella
chocolate
Italy
Ronit Matias
Thursday, 04 February 2021, 13:25
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Nutella (Photo: PR, Nestle)
World Nutella Day tomorrow (Friday) is a good reason to lick the history of the brand that was first created in the 1940s.
Nutella is a chocolate spread based on hazelnuts and is considered one of the most popular spreads in Israel and in the world.
The spread is distributed in about 160 countries around the world.
In fact, the amount of nutella produced in the world in one year can orbit the Earth almost twice.
Pietro Ferrero, a confectioner from Piedmont in northwestern Italy, a region known for its diverse cuisine, wines, truffles and the homeland of slow food, founded Ferrero in 1946 - a chocolate and confectionery manufacturer based in Turin, the capital of the region.
World War II led to a shortage of cocoa supplies to Europe.
Aware of the shortage, Ferrero purchased an area for growing nuts in the city of Alba, in order to produce a nut cream that would be a substitute for chocolate that was expensive in those days.
In 1946 Ferrero invented a sweet product made of hazelnuts, sugar and a bit of cocoa that was considered rare in those days, he made the candy as a lump that could be cut and served on bread, and named it Giandujot, after a well-known figure from the carnival.
Later the name Giandujot was changed to SuperCrema- and the product could be easily spread on bread.
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Advertisement for Nutella from 1951 (Photo: PR, Nestle)
In 1964, Michel, the son of Peter Ferrero, made some improvements to the original recipe, and in the process of trial and error he first created a hazelnut and cocoa cream product, which later became the favorite spread in a jar named Nutella.
Nutella was launched in Germany in 1965 and in 1996 a continental breakfast was held there with about 28,000 celebrants, a meal that entered the Guinness Book of Records.
The Nutella was launched in France in 1966 and the 30th anniversary was celebrated there at an event called Generation Nutella which included an exhibition of works made in 1966-1996 by artists in their 30s who grew up on a breakfast that included bread and Nutella.
The Nutella arrived in Israel in 1975 and the following year a factory was established in Australia, which was the first outside Europe.
The credit for World Nutella Day goes to Sarah Russo, an American blogger of Italian descent, a Nutella freak who decided in 2007 to dedicate one day a year to her favorite spread.
Thus, February 5 became World Nutella Day, when Nutella lovers from all over the world were called to unite and pick up Nutella, and introduce the spread to those whose iniquities they did not know.
The day became polar and in 2015, the Ferrero company approached Rousseau asking to transfer ownership of this holy day to it.
Thus, through fans and social networks, the day became popular in the world, and officially entered the calendar.
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Advertisement for Nutella from 1964 (Photo: PR, Nestle)
A little more information: the amount of nutella jars sold each year can cover the Great Wall of China 8 times;
With the amount of Nutella jars produced each year, the banks of the Danube can be demarcated 26 times;
The amount of Nutella produced per year weighs as much as the Empire State Building;
The amount of nutella sold per year, can be spread over 1000 football fields;
The amount of hazelnuts that the company purchases in two years may fill the territory of the Colosseum in Rome (neighboring Turkey provides 75% of the world output of hazelnuts, which are the main component of Nutella).
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