The Covid-19 pandemic has gained market share for fast food restaurants and propelled delivery to unprecedented levels, underlying trends spurred by a crisis that has
"deeply shaken the market"
, according to a study by NPD Group.
Read also: The boom in deliveries eases the restaurant crisis
"Hit hard"
by the health crisis, catering was able
"to limit the damage thanks to take-away"
, notes NPD Group, specialist in market studies, in its assessment of out-of-home catering (RHD) hexagonal for 2020. The activity of the sector, which in 2019 represented 57 billion euros of turnover in France, contracted by 38% to fall to 35.6 billion euros, with a drop in attendance estimated at 35%.
7 additional market points for fast food
In this particularly difficult context, fast food restaurants saw their attendance increase last year, attracting 43% of consumer visits, against 36% the previous year.
Alone to
"progress in this weakened market"
, it has gained these 7 points of market share
"to the detriment of table catering, company canteens and leisure and transport catering"
.
And while table catering lost half of its attendance and turnover in 2020, fast food, supported by take-out sales, held up better, losing only a quarter of its value and its visits.
Read also: Fast food less abused by the Covid than traditional establishments
Thanks to the
"boost"
given by the health crisis, take-out
"has doubled its market share"
, from 15% of table catering in 2019 to 30% in 2020, and allowing
"many institutions to limit their losses, ”
comments Maria Bertoch, industry expert at The NPD Group.