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With us from the dawn of history: not just pizza is the queen of the world
Pizza is one of the cornerstones of culinary culture around the world.
In honor of International Pizza Day, we reviewed the development of the popular pastry and the journey he made from ancient Greece to almost every street corner in Israel and around the world.
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pizza
Papa Jones
Domino's Pizza
Ronit Matias
Tuesday, 09 February 2021, 10:58
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Polenta Pizza - a pizza launched by Pizza Hut in honor of International Pizza Day (Photo: PR, Assaf Carla)
Pizza is considered (some would rightly say) to be one of the favorite foods in the world.
The combination of dough (thin or thick), tomato sauce and cheese is more than perfect.
Pizza as we know it today may have been born in medieval Italy, but historians believe that its roots go further, in the 6th century BC.
The Greeks rolled out dough and used it as a base for some of the dishes - the gyros for example.
The name pizza is derived from some explanations from the name Ona Piazza (square) Piato (plate).
There are also controversies over the origin of Italian pizza.
Some claim that she was born in the southern port city of Naples where the world's first pizzeria was established.
But the Neapolitans claiming the crown suffered a blow when one of the food historians claimed that the source of the pizza in general was in a small town in a province northwest of Naples.
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Domino's Pizza (Photo: PR, Dan Peretz)
The rolling of the dough was inherited by the Italians from the Roman Empire, but it was the Arabian pita that came with the Muslim occupation filled with every good that inspired the familiar dish - only the Italians placed the products on the dough and not inside it.
The dough raised in the air during the pizza preparation process spread in the Mediterranean basin.
In 2017 UNESCO declared the raising of dough in the air as an intangible cultural heritage.
The tomato sauce was added to the pizza at a later stage.
The tomato arrived in Europe in the early 16th century, when Europeans came to South America.
At first the Europeans believed that the tomato was toxic to humans, and later it became used among the poor in the Naples area, who were the first to add the tomatoes to the pizza and the tomato sauce became a success.
In 1700 they first started baking pizzas as they are known today.
Pizza was considered a popular food of the poor that the nobles did not eat.
In the 18th century, Maria Carolina, Queen of Naples, fell in love with pizza and asked them to install a special oven in which she baked pizzas that she served to her guests, a move that took root among Italian upper-class people who fell in love with Neapolitan pizza.
In 1830 the first pizzeria Antica Pizzeria Port Alba opened in Naples.
Papa Jones Pizza (Photo: PR, Papa Jones)
Towards the end of the 19th century, Umberto I, King of Italy, enjoyed explosives prepared by the palace chef Rafael Esposito, who is considered a leading pizza baker.
In 1889 his wife Queen Margarita of Sobia, who was staying in the Naples area, asked Esposito to make her a pizza and he made her a pizza from mozzarella cheese, basil and tomatoes that she particularly liked.
Esposito called the pizza "Pizza Margherita", named after the Queen, and the pizza became a national pizza thanks to the pizza colors that are identical to the colors of the Italian flag, red-tomato, white-cheese, green-basil.
In the late 19th century Italian immigrants brought pizza to America.
The immigrants opened cheap and satisfying pizzerias, and pizza became a leading street food.
The Americans combined the toppings and added a thick dough version baked in the pan hence the name Pan Pizza which made the pizza satisfying and inexpensive in keeping with the spirit of the time.
On its way to the world of pizza it has undergone adaptations to local cuisines, such as the Domino's Double Crust with cheese on the edges.
In 1905, Joe Lombardi opened the first pizzeria in New York, in 1945 they started making pizza on a pan.
In 1950 a number of pizza chains were opened in the USA, in 1957 the frozen pizza was invented, in the late 60s the square pizza boxes were invented.
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Pizza in Israel
Domino's Pizza was founded in the USA in 1960 by the brothers Tom and James Monahan, with an investment of $ 500
There are several international chains in the country, including:
Pizza Hut,
which was established in 1958 in Kansas, USA. Brothers Dan and Frank Karni borrowed $ 600 from their mother to open a pizza stand. Due to space constraints, they called the stand 'Pizza Hut. An Italian based on thick dough, pasta, desserts and varying toppings.
Later, the brothers diversified the menu and incorporated pizzas of various types, and products with local adaptations in each area of activity. Brands Outside the US, the company operates international franchises of restaurants and pizza deliveries under the Pizza Hut brand in more than 80 countries, which includes 15,000 branches.
The brand was launched in Israel in 1990 by Clal.
Since 2008, the chain has been operated by Tabasco Holdings, owned by Udi Shamai and Niv Zilberstein, which acquired the franchise from the Dor Alon Group.
The chain has 92 branches nationwide, of which 22 are owned by Tabasco Holdings and the rest through franchises operated by it, making it the largest in terms of branches and locations.
The flagship pizza with the thick dough is the best-selling with about 50% of the pizza sales online, the rest of the sales are thin-dough pizzas or special pizzas, some of which were developed in Israel.
Domino's Pizza
was founded in the United States in 1960 by brothers Tom and James Monahan, with an investment of $ 500. After about a year, James sold his share to his brother in exchange for his beetle car, which still stands at the Domino's Pizza Museum in the United States. B.
40 years later, 97% of Domino's shares were sold to investment firm BainCapital for about $ 1 billion.
Today, the chain operates in 90 countries, and operates over 17,000 branches worldwide.
Operations in Israel began 30 years ago, and today the chain has 62 branches throughout the country. From day one, the chain uses fresh dough balls that open on the spot only at the time of ordering, fine tomato sauce and 100% quality mozzarella cheese.
In recent years, Domino's Pizza has led a digital revolution that has impacted the entire category, and has managed to position itself as the delivery network with the widest range of platforms for ordering and paying for deliveries.
By the way, the dominoes in the brand logo represent the number of branches that were in 1960 when the logo was designed.
Around the world, about 3 million pizzas are sold every day.
Domino's Pizza (Photo: PR, Domino's Pizza Archive)
The chain was the first in Israel to undertake to deliver the order within 30 minutes, and to that end it has a courier fleet of over 400 two-wheeled vehicles. During the development of the boutique pizza line, Assaf Granit and Domino's tasted over 150 pizzas in different flavors, they made two trips to Italy that included eating at 11 different pizzerias daily. This is the only pizza chain in the world that has produced the protein-rich PRO pizza ideal for athletes; Domino's Pizza Israel is the first chain in the world to launch whole wheat pizza and vegan pizza, and the first in Israel to launch a spelled flour pizza.
Papa Jones
About 30 years ago, John Schnater, who sold cars, sold his car, bought used pizza equipment for $ 1,600, and sold pizzas in his parents' backyard in Jeffersville, Indiana. Pizzas became popular, and in 1993 he set up 500 stores. By 1997 there were already 1,500 stores and in 2009 he bought back his Camaro.
Over the years the company has entered new continents, and today it is the third largest in the world with over 6,000 branches in about 50 countries. In 2017, company president Steve Richie replaced the retired Shatter. In 2019 he joined the company’s board of directors as basketball presenter Shaquille O’Neal. Papa Jones is a publicly traded company. The chain arrived in Israel about 4.5 years ago. About a year ago, Moti Richter, a former senior executive at Pizza Hut Israel and the founder of Teddy Sagi's pizzeria chain in London, received the main franchise in Israel from the American company.
Richter intends to grow the chain, bringing it to a deployment of 25 branches within 5 years and changing the network model and branch size. Richter purchased the chain's dough plant in Israel and established 4 branches, 7 of which are managed by local franchisees under the management and guidance of the chain's management.
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