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Business gossip: Breaking the glass ceiling

And also: getting the economy back on track, a new branch of the mega market, Tiv Ta'am helping to recycle and breaking into the global meat substitutes market

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• Business gossip

Ronit Matias

Wednesday, February 10, 2021, 1:36 p.m.

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girl power

Liora Birnhack, Yona Bartel, Galia Albin Goliya Zohar (Photo: PR, Powell Weinstock)

Yona Bartel, president of the Industrial Commercial Club, yesterday hosted a female panel at the Panthera (which is female-owned).

Bartel decided to take the initiative and said that what is happening with women inside and outside the house, made her act right now, and said that all these years it was common in the commercial club to host men from business, industry, policymakers and more, and she decided to set up a panel with industry leaders. And entrepreneurship to make their voices heard.

"I chose Liora Birnhak, a cannon in her field, owner and manager of a pleasant factory that broke a glass ceiling in the Manufacturers' Association as a representative of the food industry; Julia Zohar, a purple unit, owner and sole Arab manager in Israel of a factory that is also a success story of exports. "In the class she was very successful; and Galia Albin, an entrepreneur and international businesswoman who told how to look at venture investments and startups before investing. The guests shared tips on how to deal with imports with Corona financially and most importantly with female management in a male industry."

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Back to Normal

Adi Sofer Thani, Dan Arieli (Photo: PR, Adam Segal)

Last night, an event was held in the social space in Tel Aviv to announce the projects that promise to return millions of unemployed to the labor force.

The "Exemplary State" project was created at the height of the crisis, and recruited the best experts, with the aim of saving the Israeli economy the day after the corona.

The plan includes the launch of the most important sectors that are the focus of the crisis these days - industry, health and tourism, along with taking preliminary steps that will prepare the country for a better response to the next crisis.

As part of Orr's 'Exemplary State' program, the 12 most promising projects in Israel were presented to: Prof. Dan Arieli;

Adi Sofer-Thani, CEO of Facebook; Rakefet Rusk Aminach, former CEO of Bank Leumi;

Israel Danziger;

Daniel Schreiber, founder of Lemonade;

Michael Eisenberg, founder of the Alef Foundation;

And Roni Palmer, CEO of the Or movement.

The cheapest in town

Michael Luboszic and Rabbi Barda (Photo: PR, -)

The Bitan Wines Group launched last night in Netanya, a new branch of Mega Market - a new discount format that has been declared by the Ministry of Economy as the cheapest chain in Israel.

Michael Luboszic, CEO of the Bitan Wines Group, Mega in the City and Mehadrin Market, Rabbi Barda and Ezra Gavra, the branch manager, cut, greeted and opened.

For the environment

Hagai Shalom (Photo: PR, Elad Gutman)

In order to preserve the environment, the Tiv-Ta'am chain is launching an initiative in which anyone who receives a delivery in a "Tiv-Ta'am Blikik" cooler is invited to recycle.

The company website has a variety of creative DIY ideas and videos on what can be made from the coolers.

The initiative is in collaboration with Dana Israeli, a digital creator and entrepreneur in the field of DIY and the advertising agency, Bauman Bar Ribnai, with the aim of teaching children to preserve the environment, and fun family creation.

The sticker bar sticker attached to the cooler is designed for scanning for the complete creation guide.

Taste before everyone else

Ronit Davidovich, Eli Zoglowek (Photo: PR, -)

Just before the world tastes the wonderful products of Wonders of Nature - a new Israeli start-up in the field of meat substitutes, Israelis are given the opportunity to taste them before everyone else, just before they go to bite into the American market.

Ronit Davidovitch, executive director Wenders said that the project's purpose was to break into the market of meat substitutes the world, that consumers around the world are looking for alternatives advanced announce a plant protein, and expressing a desire to connect to the social revolution, nutritional and environmental industry meat substitutes.

After developing lasting nearly For 3 years, and at a cost of millions of shekels, we now offer varied and delicious products, with high nutritional values ​​and perfect taste.The venture led by Davidovich is supported by the Zoglowek company, with the father of the venture being Eli Zoglowek, Podtech Entrepreneur and Chairman The American, which specializes in the production and marketing of meat substitutes for the leading chains in the US and Canada, was sold to NESTLE -

the global meat market is estimated at $ 1.4 trillion a year, and in less than a decade, meat substitutes will account for 10% of the world. Dollars, and ground for flourishing ventures in the food giant space, alongside startups.In addition to the great acceleration in the well being trend, there is a growing awareness of the environment and new food technologies working to improve the taste experience of plant-based protein products.

Yellow day

Tzadi Tzarfati, Ofir Inbar, Nadav Pressman (Photo: PR, Yossi Amuyal)

A month after changing the prefix to 80, Tzadi Tzarfati stars in the first campaign for the yellow convenience store chain from Beit Paz.

His partner is the mythological presenter Meirav the Goat.

On the set, a Frenchman was visited by Nadav Pressman, CEO of the McCann advertising agency that dubs Meirav, and his office is responsible for the campaign;

All is well

Tal Pekel, Anat Barkan, David Zoldan (Photo: courtesy of those photographed)

A good coffee chain - from an all-good group, which accompanies and trains people with occupational barriers to integrate into the world of work, has inaugurated new coffee complexes at Electra, Radware, and Micro Focus.

The cafes will provide coffee services, sandwiches and breakfasts and lunches.

The service recipients of the group that accompanies the chain will hold barista, kitchen and customer service positions accompanied by professionals and professional managers from the worlds of food and beverages, in order to expose service recipients to the high tech world and generate significant employment through key values ​​such as visibility, high level service, product quality. Social value and more.

The goal - removing barriers and prejudices, a group that is all good is a rehabilitative vocational training center for people with disabilities, with the goal of imparting employment skills and integrating service recipients in the employment market in a variety of areas, with personal guidance of group members, to 13 branches nationwide.

prescient

Shmuel Levinger and Ariel Aharon (Photo: PR, Dan Fried)

Ariel Aharon, one of the owners of the REL hair salon in Tel Aviv, took advantage of the days of the third closure and the respite from the workload, and decided to improve the quality of vision and remove the glasses.

After deliberations and field tests, Aaron decided to perform laser cataract surgery and undergo a multifocal lens implant in the eye with Dr. Shmuel Levinger. The surgery will allow him to see well up close and far and improve his quality of life. The surgery was performed at Dr. Levinger's Eye Medical Center. One, and after a week in the other eye.This week he returned happy to work after the two surgeries.

Comes from love

Yael Shelby (Photo: PR, Shai Arbel)

Not only was Yael Shelby chosen the most beautiful woman in the world, she was chosen as the presenter of "Zer For You" alongside Jordan Harel who will continue to accompany the brand mainly in digital and social media.

In the Valentine campaign, where Levia closed the circle, she said that in the past she worked as a saleswoman in one of the chain's parking lots, although she was not a stranger but helped support the family.

She asks the women to also send flowers to the spouse and not just be on the receiving end.

Surfers in Italy

General Di Concilio (Photo: PR, ENIT)

The Italian Tourist Board (ENIT) is sponsoring the 2021 World Ski Championships to be held in Cortina d'Ampezo, Italy on February 7-21, 2021, with the participation of over 600 athletes from 70 countries.

The competitions will be televised live to over 500 million viewers worldwide.

The competition is part of the process of Italy leaving the Corona crisis.

It is one of the major international events sponsored by the Italian Tourist Board (ENIT) to promote Italy, its insights from the Corona crisis and showcase the wonders of the country.

During the competition, the multimedia trail project passing through the center of Cortina will be unveiled, as part of which the town will become an open-air museum, where 6 locations will bring life to 6 different shows, with a mapping that will tell visitors the history of the world championship in graphics, effects and exclusive content.

In addition, there will be performances of the Opera of Verona and the Carnival of Venice, acrobatic and artistic performances.

On a Nero mission

Dvir Koren, Niro Levy, Lidor Yedid (Photo: PR, -)

Dvir Koren, VP of business development at the shipping company GetPackage, and Lidor Yedid, VP of marketing, arrived at the company's first campaign shoot, which aims to make the world of shipping accessible to business owners and recruit potential couriers, who can become couriers and earn high wages.

Niro Levy was recruited for the campaign as the face of the company that makes deliveries throughout Tel Aviv.

Vaccinate and donate

Deganit Kramer (Photo: PR, Eliran Avital)

It seems that the question of what you will get on the holiday is replaced by the question of how the workplace is encouraged to get vaccinated.

The "Let" organization, Pelephone, yes and Bezeq International are cooperating in the "Give Shoulders" campaign in order to encourage immunization, and have promised to donate a hot meal to the Let organization, for each employee from the three companies that will be vaccinated.

Deganit Kramer, Deputy CEO of Pelephone, Yes and Bezeq International, believes that the operation will help increase the number of vaccinators. Eran Weintraub, CEO of Lett, said that this is both support for the national mission, and assistance to populations affected by the economic crisis.

Yellow Kirya

Yaron Yaakovi.

Efrat Mualem (Photo: PR, Kiryat Ono Municipality)

In October, Kiryat Ono was painted yellow by Wind's scooters after locals rode from Tel Aviv to Kiryat Ono. Yaron Yaakovi, the deputy mayor, contacted Wind and settled the issue by establishing safety rules for riders and pedestrians, which are acceptable to the municipality, including slowing down. The speed of travel near educational institutions and scooter parking only at parking sites marked on the Wind app app.

The company does not charge for the opening of the scooter for travel, but based on minutes of use, and is the first company operating in Kiryat Ono, while these days, other companies are considering the possibility of reaching Kiryat Ono.

Yaron Yaakovi, the deputy mayor, said that Wind's entry into the city is a welcome move that will allow more residents to give up their private vehicles.

Sustainable fashion

Moti Rape, Bar Refaeli (Photo: PR, Mark Segal)

The signs were prepared by the Thyme Tel Aviv 2021 Fashion Week, initiated by producer and entrepreneur Moti Rip, and will be attended by more than 40 leading Israeli fashion designers, in collaboration with the Eretz Israel Tel Aviv Museum.

This year, Fashion Week will be marked by sustainability and in full cooperation with Thyme Digital - a revolutionary leader in the fashion industry that provides innovative digital solutions for textile production while producing on-demand sustainability.

The gala evening hosted by Moti Rip and international supermodel Bar Refaeli will be broadcast on March 28, 212 on Network 13, followed by a week of exhibition broadcasts to be filmed at the Museum.

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