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The Pernod Ricard cocktail to resist Covid-19

2021-02-11T16:22:15.344Z

Deprived of outings, consumers buy more bottles in stores. Pernod Ricard's “creators of conviviality” are not let down by the closure of restaurants, bars and nightclubs, nor by the restriction of friendly and family gatherings. "The Covid-19 has declared war on conviviality ," observes Alexandre Ricard, CEO of the world number two in spirits. But we must not underestimate the remarkable capacity of human beings to adapt to changes in their environment. ”



Pernod Ricard's “creators of conviviality” are not let down by the closure of restaurants, bars and nightclubs, nor by the restriction of friendly and family gatherings.

"The Covid-19 has declared war on conviviality

," observes Alexandre Ricard, CEO of the world number two in spirits.

But we must not underestimate the remarkable capacity of human beings to adapt to changes in their environment. ”

Pernod Ricard sales fell only 3.9% in the first half of the fiscal year that began on July 1, to almost 5 billion euros.

The group expects that they will be up over the year.

Apart from the “travel retail” activity (duty-free sales, especially at airports), turnover increased by 1%.

Read also:

Pernod Ricard wants to emerge stronger from the crisis

“At the global level, our domestic markets are growing,”

emphasizes Alexandre Ricard.

This is unrelated to an increase in alcohol consumption due to the stress of confinement and curfew.

"People don't drink more

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Source: lefigaro

All business articles on 2021-02-11

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