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They have already closed the business.

Then they cracked the method

Yes, you've heard of a lot of businesses that were successful during the Corona period (this is what at least they say), but the freelancers you read about here are people from the locality who were not looking to get too smart - they just did 1 + 1.

Their message: It's not too late

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Walla!

Business

Monday, 22 February 2021, 08:00

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Despite the optimism from the extensive vaccination campaign, the corona plague has created one of the deepest economic crises of the last century.

According to data recently published by the business information company Dun & Bradstreet, in 2020 75,000 businesses were closed - an unprecedented number compared to the annual average of 45,000 per year.

By the way, the outlook for 2021 is not optimistic and it is estimated that 55,000-60,000 more businesses are expected to close.

These figures resonate even more, even today after a third and prolonged closure that left trading closed again, and could be for many business owners the last straw before breaking, especially among those who have not yet found another channel to trade besides the physical store.

At the same time, the e-commerce sector (e-commerce) continued to grow and prosper during the period of business stagnation.

EBay data shows that as of March 2020, more than 15,000 new Israeli sellers have been added to the platform, along with a hundred percent increase in sales of Israeli sellers exporting from Israel to the rest of the world.

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A brand that arose ten years ago, took a hit and recovered.

Roni and Naama Krugliak (Photo: Yachz)

A great example of this is the couple Roni and Naama Krugliak, who founded the Flower Rainbow brand a decade ago, which specializes in jewelry by craftsmen, including piercings to the nose, ears and intimate organs in the body.

For about six years, the two sold their jewelry at artisan fairs, and even two years ago opened a permanent stall in the tourist station complex in Jerusalem - a stall that they had to close at the beginning of the Corona.

But, every crisis is an opportunity, so Roni and Naama decided to leverage their online array and about eight months ago opened a store on eBay.

They signed up for the site's training program for small and medium-sized businesses, received guidance and assistance and within two weeks built a store on the site that they develop daily.

"The potential we have discovered is huge," they say, "from the moment we opened the store in two weeks we made the first sale this year, and since then revenue has only been growing every month, when today we can already detect a growth trend of thousands of percent, and we are experiencing economic boom with income Of thousands of shekels a month.Currently, we sell mainly from Israel to the US to Australia to England and also to exotic countries for us like Kazakhstan or Azerbaijan, where we identify a big priority for eBay.

"Fortunately, the Israeli public also buys from us and through eBay we were exposed to Israeli buyers who did not know our stall in Jerusalem but discovered us online."

Changes power in the world of ecommerce.

Anna Falkin (Photo: Eyal Toag)

Anna Falkin, Director of eBay Israel Business Development and Emerging Markets: "The Flower Rainbow brand is one example of many Israeli businesses, small and medium-sized businesses that have joined eBay and chosen to open an online store on the platform and export their products worldwide. "And the understanding that a presence in the e-commerce world is critical to the continuation of business activity these days.

Daniel Dahan, owner of the jewelry brand Diana Rafael, who opened a store on eBay about six years ago, as a support arm for his activities as a diamond salesman, also believes that the online presence is necessary for his existence.

"Thanks to the activity on the site and the professional accompaniment, we were able to maintain the profit line of the business and even grow," he says.

"We invested a lot of work to stand out during this period as well, work that included advertising, sending emails to customers and launching new jewelry. But there is a wage in labor - thanks to the investment we brought results and the brand's activity grew from 7% to 9% every month. "It is possible not to be present on the e-commerce platforms at all. One of the things Corona has taught business owners in my opinion is to divide the business' investment on several levels, both physical and online, to learn the benefits of each and their way to let the business and yourself flourish."

Divide the business on several levels.

Daniel Dahan (Photo: Yachz)

Iris Friedman, 41, was expelled from the jewelry company where she worked at the beginning of the corona. Frediman, who has experience in marketing positions at a large accounting firm and law firm as the director of Marcom, decided to become independent and set up the fitness training site Upstate.

The idea began to roll in her head a few years ago, when she came across a special fitness method abroad.

She explains that due to being a small business with a limited budget, she turned to Wix, and installed the product Wix Bookings through which you can manage a schedule, appointments, personal meetings "We are now in our first months of operation, with three days of operation a week, with the aim of expanding soon," she concludes.

Another story from Wix comes from Orphan, a barman and cocktail pharmacist, who closed the The business moved to online sales.On holidays instead of wine on the table Spacehouse offered on holidays and in general cocktails in different flavors and transferred the experience from the bar to the house.

The climax is still ahead of us

The last decade has led to the breaking of Israeli records in the field of online commerce.

In this decade, Israel was crowned as "the fastest growing country in online trade between OECD countries" in relation to population size (2016), and as one of the ten countries that ordered the most on Chinese Singles Day per capita (2018), and the peak is still ahead of us.

In 2020, the Israel Postal Company delivered 50 million packages compared to 2019, when the company delivered 68 million packages.

The corona caused a decrease in consumption in the economy and in the first half of the year a significant decrease in ordering packages from abroad. The reasons for this are the economic uncertainty in the economy that caused people to buy less and order less online, and the closure caused people to buy less, go out less from home and many small businesses were temporarily closed and suffered financially. However there are businesses that it was able to maintain operations even during the corona, and an example of this is the small businesses that work with Israel Postal company delivering packages for the mail.

mail has hundreds of collaborations With small businesses and chains such as Shufersal, Super-Pharm, Azrieli malls, but small businesses needed the traffic during the Corona period and since mail is an essential infrastructure, many of those businesses were open during the closure and served customers, which helped them continuously.

Supplemental income from parcel delivery.

Dudu Yitzhak (Photo: Yachz)

Dudu Yitzhak, owner of a fruit and vegetable store in Ashdod, tells how the delivery of packages by the Israel Post became a lever for him to promote the business during the Corona period.

Yitzhak felt firsthand the consequences of the first closure when the market was closed to visitors and buyers.

After closing the vegetable and fruit stand in the first closure, he decided to open a store in a neighborhood area and thus remain vital if in another closure the market closes again.

His uncle took two steps - he opened a store fruits and vegetables in the seventeenth Ashdod and became the center of the delivery of postal parcels in Israel. His uncle can tell that that was used as a center for delivery of packages during other possible sources of new business to be exposed to exist even at a time when fewer people left the house.

He said that since sharing With Israel Post, last August, sales turnover increased by 200%, the number of customers of the store increased significantly, in addition came new customers who did not know the store. "Even two months after the store opened, customers who live nearby arrived and were unaware that They have the option to buy fruits and vegetables near the house.

To my delight, this is a lifeline during the Corona period when the activity and exposure of the store received significant reinforcement from the customers who came to collect packages, which allowed for continued sales of the store’s products as well.

It is clear that in such a period of restrictions, when people found it difficult to travel, the store became valuable and a strategic asset in the neighborhood, also in terms of the simple ability to purchase basic products and collect packages. "

Dudu says that customers are very accommodating and like to buy in the store when they collect registered mail and packages. Very efficient, there is almost no waiting for the package, and the customers are very satisfied.

It's good for mail that delivers packages quickly, good for customers who receive packages near their home and it's good for us because it puts customers in the store and everyone who comes, also comes back.

"Israel Post opened doors for us and turned the lemon into lemonade and gave us a business opportunity to expose and promote the business."

7 Easy Steps All The Way To Online Trading - Courtesy of eBay

• enrollment.

  Yes, this may sound like a trivial step but it is of course requested for the start of activity on the site.

  What does the registration on the site include?

  By and large, only your full name, your email and a password for re-entering the site. Do you have no patience for more passwords on your computer? You can connect the eBay account to your Google or Facebook accounts really easily.

• Associating a Category and Providing the Right Title - In order for potential buyers to easily reach your eBay sales page, you need to shorten the path to them.

  This shortcut is made using a good product title.

  Give the product as accurate and detailed a title as possible - this will include the product name, brand name, item status, size, color, etc. Go to the home page of the site and click on the "Sell" tab at the top of the page. Once you start typing the name, the site will try Identify if there are already similar items in the catalog, and offer you to complete the name to associate it with the right place and fill in as many details as possible in advance.If your product is very specific or maybe even unique in its field you can select the most appropriate category manually.

• A picture is worth a thousand words - in the end no one buys based on text alone and people want the product with their eyes.

  Therefore, be sure to add as many pictures of the product as possible (up to 12, do not overdo it) and from different angles.

  This stage of course also includes your personal description of the product, so do not be lazy and carefully choose each word - an attractive, sexy and interesting description will attract more buyers.

• Direct or Auction - eBay offers you a number of options for sale, the main of which is a direct sale in which you specify the product price and wait for orders or alternatively an auction in which you put the product out to a kind of buyer tender in which the highest bid wins.

  Do not worry, the starting price, which is the minimum real price for you - you of course choose for yourself.

  And what about the length of time the sale will be on the site?

  If it is an auction, the recommendation is for at least 7 days.

  When it comes to direct selling,.

  The item will be offered for sale until a successful sale, or cancellation by the seller.

• How to get the money - want to ensure a fast payment for the product?

  Charge your payment through PayPal.

  This is the fastest, simplest and most reliable way to get paid.

  At the same time there are other ways to get paid and an eBay representative will be happy to tell you about them during the tutorial.

• Shipping - First, it is recommended that the shipping item be free so that it is already weighted in the price of the product.

  Second, use different packaging depending on the contents of the product.

  For example for fragile items add upholstery such as bubble wrap or styrofoam flakes, if for items that can be damaged by contact with water, use a sealed plastic package.

  Want to save yourself the hassle?

  Just use eBay's shipping platform - so you can easily generate shipping labels from any computer.

  The time of treatment for the delivery is recommended to be set as one day from the moment the purchase is made, but of course it is better to be realistic and extend this time, if you think you will not be able to meet it.

• Return Policy - Buyers are more likely to purchase a particular item when they know that if there is a problem, they will be able to return it.

  For this reason a proposal of a generous return policy is a smart business move on the part of you sellers.

  Even if you have chosen the "No Returns" option, you still have the obligation to set a return policy in accordance with the terms of the eBay website.

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