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"From Dekel Vaknin to Tal Musari, we helped artists understand that their time is worth money"
KRE8.TV, a platform that enables entertainment and culture professionals to connect with audiences and receive financial rewards, already has 600 young and veteran creators.
Founder and CEO Roy Herman: "Focusing on Quality and Not on Quantity"
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Music
David Rosenthal
Tuesday, 02 March 2021, 00:15
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The government recently approved a new outline for the world of culture that is about to reopen - but it still seems far from the reality we knew somewhere in late 2020. And while many artists are protesting the existing outline, a group of young entrepreneurs have long realized physical events can no longer be relied upon as a primary source of income. And offers every creator - no matter who he is or what his audience size is, to turn himself into a digital empire and generate a steady monthly income from the value he gives.
Meet KRE8.TV - a platform that allows musicians, comedians, actors, influencers and opinion leaders to connect with their audience, give them value and get it back through monetary rewards.
Through the platform, users can ask the creators of videos for a particular event, to promote a business, as well as watch content uploaded exclusively on the platform and enjoy a variety of additional benefits offered to subscribers only.
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To the full article
Give value to the creator.
Roy Herman (Photo: PR)
The concept of subscribing to monthly paid creators' channels may sound familiar to you, especially since the "Onlyfans" platform made headlines recently when model and network star Eden Pines announced that her exclusive content can be found there, starting with a monthly fee of $ 17, but gossip columns Check out what's really going on behind the gates, announcing that the content is very similar to the one she uploads to Instagram.
"The key principle that drives us is value - how to help people create and consume value in a variety of technological and advanced ways," explains company founder and CEO Roy Herman, "You as a user give value to the creator you love and get it back to continue its creative process." It allows creators to create a supportive, loyal, and loving community for an audience that appreciates and loves them. "A more balanced that focuses on quality rather than quantity, where users receive content, access and a variety of other products aimed at providing them with value, and the creator receives a reward for the content / services / experiences he produces for others and many choose to donate some of their income to charities."
"We have been operating in the Israeli market for over a year, and in this short time we have caused a real revolution in the world of culture," adds Uri Manheim, the platform's VP of marketing, "a young coach like Dekel Vaknin, a veteran fox like Tal Musari That their time is worth money, and that it's fine to charge for content they prepare for people in person or for a targeted fan base.
Beyond that - after more than 10,000 customers who purchased content on the platform, we realized that if a person has the ability to pay, he will do so with joy and love. "
Artists understand that it's okay to charge a fee.
Uri Manheim (Photo: Guy Nahum Levy)
"The growth of the creative economy spurs us to build more"
One of the most intriguing creators in the app is rapper Peled, who found the platform very relevant to his making, especially on days when he couldn’t perform.
"The company from KRE8.TV has made me a fundamental change in thinking that it concerns things I can offer as an artist," the rapper explains, "Once all these requests are neatly concentrated through the platform, it helps to take over everything and be more accessible. In addition the audience appreciates the content "Because he paid for it. I will soon launch a subscription-only channel on the platform, where everyone who subscribes will receive exclusive benefits, content that can not be found anywhere and connect with me on a much closer and direct level than on my social media pages."
The guys at KRE8.TV explain why the content world is going.
"The growth of the creators' economy is spurring us to build more and more tools that will give value to creators and thus also to a larger audience that is exposed to the new content," says Roy Herman.
"And at the same time, we continue to test and implement new technologies that have not been seen on any platform in the world that are based on artificial intelligence."
How much does it cost to hear him say "Soon Gedalia will come"?
Profit Wolf (Photo: PR)
Today, more than 50,000 users and 600 active creators are registered on the KRE8.TV platform, with the most prominent names being Uri Gabriel, Hani Nachmias, Dean Miroshnikov, Nancy Brandes, Tal Musari, the legendary Zeev Revach and many more.
Regarding costs, the company says that the price range for ordering a personally produced video ranges from NIS 20 to NIS 350, while business content will cost between NIS 500 and NIS 15,000.
"I think the numbers speak for themselves. Within a year of the company's inception, we have pocketed over a million shekels in the pockets of the artists and artists who work with us. Our goal this year is to explode globally, with an emphasis on the American market. We talk to international artists and receive feedback. "All in order to create a product that gives the most value to them. If you are looking to integrate and turn yourself into a digital empire in the modern age and the day after - we will be happy to talk and understand how we can help."
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