The Limited Times

Now you can see non-English news...

EasternGraphics, the digital solution that invites itself into sales areas


Even in a digitalized world, consumers still need human contact. Thus, EasternGraphics publishes 3D software in the field of planning, to offer a hybrid experience to the end customer.

3D solutions to boost furniture companies

"Our mission is to support French manufacturers or companies in distributing their solutions or products via different channels: resellers, salespeople or on the web".

With these words, Fabrice Estruch, president of EasternGraphics France described the will that guides the company on a daily basis.

This is how it publishes 3D software particularly suited to the field of planning.

But far from offering a single solution, that of EasternGraphics adapts to the needs of each of its customers.

It is thus possible to configure the product as it sees fit, by adding several options to it to customize the shape, size or finishes of a product modeled in 3D.

Then, in a few clicks, the selected object can be integrated, on the company's website, in the customer's environment, with the aim of reassuring the Internet user and offering him a privileged experience.

Digitization, at the service of people

Indeed, consumers, even if they consume more and more on the internet, have this need to go to the store to see the product, touch it, see it and discuss its project with the sales force present in physical.

Thus, 80% of consumers preview their purchase on the internet before going to a store.

With its sales support solution, EasternGraphics offers several alternatives to its customers, who can then offer a “phygital” experience to their customers.

Benjamin Balatin, transformation director of Fermob, a furniture company client of EasternGraphics, explains: “I am present in different markets, for the private individual who wants to preview their purchase on the web, but I also have the strength to sales in the field, which goes to meet hoteliers, restaurateurs or various reception centers, who will be able to plan in 3D the space to be fitted out and place the chosen furniture there, simply by using their tablet.

Resellers will also use this solution, with all Fermob products configured in 3D ”.

One and the same database

Thus, EasternGraphics partner companies can multiply sales forces on several media, without ever leaving a single database.

“This is one of the main demands,” assures Fabrice Estruch.

Our solutions meet all digital sales support needs, whether online or on site, they offer planning software, costing software and various applications.

These tools meet different expectations, always with the same product database ”.

Thus, pCon, EasternGraphics' flagship solution, is therefore totally beneficial to its corporate customers, who can then offer this tool to their customers, whether they are in store, on the internet or at their place of residence.

From now on, EasternGraphics wishes to make its pCon solution suitable for the Mac, in particular to promote its use by interior designers, interior designers and developers.


EasternGraphics France

Parc Tolstoï 1, Rue Pascal 69100 Villeurbanne




Source: lefigaro

All business articles on 2021-03-02

You may like

Life/Entertain 2021-02-19T16:13:20.501Z

Trends 24h

Business 2021-04-14T19:05:00.019Z


© Communities 2019 - Privacy