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Gender-appropriate language: Audi employees become »Audians«


“A head start begins in the head”: According to the “Augsburger Allgemeine”, Audi recommends that its employees use gender-sensitive language with immediate effect. The parent company Volkswagen is examining similar steps.

Audi production in Ingolstadt (archive image)

Photo: DPA

At the car manufacturer Audi, communication should in future be in gender-sensitive language.

This is reported by the Augsburger Allgemeine.

Corresponding guidelines were worked out by a project group for a year and have been in effect for internal and external communication since March 1st.

In a document with the title "The head start begins in the head", various possibilities are listed, the report goes on to say.

For example, terms can be used that make gender invisible - such as neutral terms, participle forms or passive constructions - as well as a variant that makes all genders visible.

To this end, Audi employees are recommended to use the so-called gender gap - and to write, for example, “Audiers”.

"Appreciation, openness, responsibility and integrity are the basis of our corporate culture, and we make this clear in our language," said Sabine Maaßen, Head of Human Resources, of the Augsburger Allgemeine.

According to the report, the Audi parent company Volkswagen has not yet used any gender-neutral language, at least in external communication.

According to a VW spokeswoman, "how diversity-sensitive language can be implemented sustainably" is currently being examined.

They want to work out a solution that will meet with broad acceptance.

Icon: The mirror

dab / AFP

Source: spiegel

All business articles on 2021-03-02

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