For a number one company in its market, it's hard to resist tidal waves.
Even more so when this trend results in a sudden drop of more than 20%.
This is - almost - the performance that Nexity, France's leading real estate developer, managed to achieve last year.
The group sold 21,077 homes in France, which represents a drop of only 3% in volume.
In value, it posted a growth of its turnover in this area of 4%, to 4.5 billion euros, when the market as a whole fell by 23.3%.
As a result, Nexity has greatly increased its market share: the developer sold last year 16.4% of homes sold in France against 13.2% a year earlier.
This nibbling of market share has been going on for several years, since in 2015 Nexity's sales were less than 10% of the French total.
The new housing market in the doldrums
To explain this dynamism, the CEO, Alain Dinin, explained, presenting the annual results on February 25, that the
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