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Tourism: frequentation of ski resorts halved in February

2021-03-04T18:31:34.432Z

As the February vacation draws to a close, ski resort attendance has almost halved compared to 2020. The frequentation of ski resorts during the February holidays fell by 48% compared to 2020, with an average occupancy rate of 33% on all the massifs, according to figures published Thursday by an association of elected officials. The closure of ski lifts due to Covid-19 has led to a " free fall " in winter tourism, alarms the National Association of Mayors of Mountain Resorts (ANMSM) in a press r



The frequentation of ski resorts during the February holidays fell by 48% compared to 2020, with an average occupancy rate of 33% on all the massifs, according to figures published Thursday by an association of elected officials.

The closure of ski lifts due to Covid-19 has led to a "

free fall

" in winter tourism, alarms the National Association of Mayors of Mountain Resorts (ANMSM) in a press release citing figures from the G2A cabinet, which collects data from many hosts.

Read also: On horseback, by taxi or snow groomer, the system D of the stations to offer a little skiing

"

It's worse than that

", comments to AFP the president of the ANMSM, Jean-Luc Boch, who underlines the disparity between the stations: "

it is the big stations which lost the most

".

The areas located at altitude, rather more important, observe an occupancy rate of 26% over the February holidays which end on Sunday, down nearly 60%, when the low-altitude resorts are doing better, with a drop limited to 40% compared to 2020.

Over the entire 2020-2021 winter season, the forecast occupancy rate is 22.5%, i.e. -43% compared to the previous season, which had already been cut at its end, in March 2020.

Ancillary activities "are not viable"

Even if there is a little attendance,

” explains Jean-Luc Boch, “

economically, it doesn't work.

What saves the mountain is the ski lifts, the skiing

”.

He estimates that around 10% of the turnover in this sector will be achieved this year.

The ancillary activities (snowshoes, sledging, dog sledding, cross-country skiing ...), "

it feels good psychologically

", but, he regrets, "

it is not viable

" economically.

Especially since the activity is highly seasonal: "

if you close the stations for four months, you close the economic activity of the territory all year round

", continues Jean-Luc Boch, mayor of Plagne Tarentaise.

According to Domaines skiable de France, which represents the sector, the four weeks of February holidays represent 35% of annual activity, usually around 10 billion euros spent nationally in the resort.

Source: lefigaro

All business articles on 2021-03-04

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