The Covid has dealt a new blow to the historic format of mass distribution.
Hypermarkets, neglected for ten years by customers, experienced a sharp drop in attendance in 2020. Their market share fell: 37.3% of purchases of consumer goods (FMCG) were made in a hypermarket. last year, compared to 39.5% in 2019.
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The pandemic has accentuated the shortcomings of these large boxes in the eyes of the French.
"
Too many people, too much time to do their shopping, and too much waiting, they reproach him
", notes Emily Meyer, director at IRI.
These grievances are not new, but fear of contracting the virus has reinforced them.
Distributors believed that the large size of hypermarkets, conducive to social distancing, would be an asset during a pandemic.
It has not happened.
"
The French preferred to do their shopping online, or in small areas where they are certainly tighter, but spend less time,
" continues Emily Meyer.
Reinventing the format
The results
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