Could this be the start of a hangover for food brands, when an exceptional vintage wakes up in their cash drawers?
The last week of February, their turnover in any case fell by 2.1% compared to the same period of 2020. Unheard of for a long time.
The basis for comparison is particularly unfavorable.
Just a year ago, the shelves of supermarkets were robbed by customers worried about the Covid-19 pandemic, before a possible containment.
These “panic buying” lasted a few weeks, and have no reason to recur this year.
Read also:
Coronavirus: the distribution giants also weakened by the re-containment
Will the sector be able to repeat the commercial performance achieved subsequently throughout the year?
2020 will go down in the history of the sector as an exceptional year.
The sector, often disliked by public opinion and politicians, has proved to be up to the health crisis: its employees have been on the front line to allow the French to continue to eat.
And the signs
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