“Setting up in front of a pharmacy is a good omen”,
rejoices Cécile Guillou, director of Franprix.
In front of the brand new store in Andrésy, 13,000 inhabitants, in the Yvelines, are even ... two pharmacies, spaced a hundred meters apart.
A Picard frozen food store, a florist, a hairdresser and pavilions complete the immediate surroundings of this store, which was completely renovated six months ago, as part of Franprix's new conquest strategy.
Read also:
Darwin, or how Franprix is constantly reinventing itself
In recent years, the Casino group brand has opened around thirty stores per year.
In 2021, it is accelerating its development.
150 points of sale will open over the next two years in the outskirts of Paris (85% of openings) and Lyon.
"We have 300 stores in Paris, which has 2 million inhabitants, and only 400 stores in Greater Paris, which has 10 million
," notes Cécile Guillou.
It is a very dynamic territory, an incredible source of opportunities. ”
Immediately,
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