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The new Goldstar

After ten years, Tempo decided to change the logo of the best-selling beer brand in Israel.

On the occasion of the launch of the new label, a package of bottles with "retro" labels representing the seventy years of the brand is offered for sale.

Tags

• beer

• Israeli beer

• Goldstar

• tempo

Nir Kipnis

Sunday, 07 March 2021, 09:37 Updated: 10:06

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The Lisha states that the winning vehicle does not replace, but in the case of Goldstar beer, it was decided to update the logo and label on the bottles and packaging, even though it is the best-selling beer in Israel.

The dark lager capital was first brewed in 1950, when the Minister of Finance and the figure most associated with the austerity period, Dov Yosef, inaugurated the factory near Netanya (today: Poleg Industrial Zone) and the beer began to flow in pipes.

Since then, the label has changed every decade - while now it has been decided to update the one launched in 2010 as well.

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The new case of the Goldstar Six

(Photo: PR)

Not just the retro label

Thanks to an old brand, the Goldstar logo has also undergone many changes.

The six-pointed star (a tribute to the ancient symbol of a guild of brewers in medieval Europe) remains the central design element, but the background has changed, in a way that corresponds with old labels of the brand.

As part of the King, the manufacturer has also launched a "retro" package containing seven bottles with labels from the years 1950-2010 as well as the new bottle, wrapped in brown paper when the consumer is invited to "reveal" himself the new design.

The package, called "Israel's next star", is sold on the manufacturer's website for NIS 80 and also includes a branded glass.

"Star of Israel" package (Photo: PR)

Uri Eldar, Goldstar Marketing Director, said: "We are very pleased with the end result of Goldstar bottles and cans for 2021. The goal was to update the brand's visibility in a way that is relevant to a variety of audiences, from young people to adults and we believe the new design will succeed."

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