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Mars relies on the love of the French for their animals

2021-03-15T09:34:49.901Z


The portions, the move upmarket and food supplements are driving the growth of the American giant. "People who are now looking for cats and dogs to adopt are having a hard time finding any."While requests for adoption of the favorite pets of the French have jumped between 15% and 30% since the start of the crisis, Romain Dumas, at the head in France of the animal nutrition brands of Mars (Pedigree, César, Sheba , Whiskas…) is convinced of this: the very good health of the market is made to last


"People who are now looking for cats and dogs to adopt are having a hard time finding any."

While requests for adoption of the favorite pets of the French have jumped between 15% and 30% since the start of the crisis, Romain Dumas, at the head in France of the animal nutrition brands of Mars (Pedigree, César, Sheba , Whiskas…) is convinced of this: the very good health of the market is made to last.

Much more attentive to the well-being of their four-legged companions since they are confined or teleworking, the French have opened their wallets wide.

And more adopted.

Enough to increase the growth of the dog and cat food market in supermarkets from 2% to 4% in 2020, to 2.2 billion euros.

Including sales to veterinarians, the sector weighs 3.7 billion according to Euromonitor.

Read also:

How natural food conquered pets

If all the players have benefited, Mars Petcare (excluding Royal Canin), which arrogates to itself 25% of sales in hypermarkets and supermarkets alongside another giant (Nestlé

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Source: lefigaro

All business articles on 2021-03-15

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