With 20 years of experience in social housing in the heart of cities, Perl is a young company, but for Tristan Barrès, in general management for less than six months, it is "a ripe age which allows us to secure operations. .
"
This subsidiary of real estate developer Nexity, created in 2000, specializes in investment in bare ownership backed by rental usufruct.
In other words, Perl sells housing to individuals who make it available to social landlords.
The latter then rent the apartments to low-income households.
After 15 to 20 years, the owner regains the use (usufruct) of his home and decides to occupy it, to continue to rent it or to resell it.
This is the "unwinding".
Perl is even the pioneer in this real estate activity, recalls its new director, since his company is the only one to unwind a hundred homes, the number of which will exceed 3,000 within 10 years.
"It's part of our raison d'être"
Both builder and purchaser of old heritage, Perl has already completed more than 350 programs, or nearly 9,000 homes in 168 cities in France.
“50% in Ile-de-France and in the Paca region,” says Tristan Barrès.
“The decision to become a company with a mission was taken two years ago, to move up a gear,” explains Tristan Barrès.
“It's not a communication effect.
It is part of our reason for being, in the company's articles of association.
This status must be maintained vis-à-vis the future mission committee and an independent third party, since there will be an audit in 18 months.
"
The process lasted two years.
Perl became a mission-driven company in January 2021. “There was a first period of internal discussion, with employees, then a second with our partners,” continues the CEO.
The employees and their managers, 85 in Paris and 15 in the regions, were consulted during working groups.
Partners (social landlords, investors, developers, communities) were also surveyed.
“Obviously we did not have an exchange with all of them, we have several thousand investors, but with a sample.
The regulations also leave the freedom to each company to define its consultation process, specifies the CEO.
But it is a strong signal that we sent to our partners.
"
"Combining social diversity and quality of life"
Objectives of this company with a mission: to create innovative solutions to house the least privileged households in the heart of the city;
combine social diversity and quality of life;
develop rental usufruct in medium-sized towns;
diversify products
(Editor's note:
for example by transforming office space into housing)
;
better support customers when they recover the usufruct.
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The time has come to set up the mission committee, separate from the administration committee, which will define the indicators to be followed in order to achieve the set objectives.
"It's my priority," announces Tristan Barrès.
“Half of the mission committee will be made up of four representatives of our partners (donors, investors, promoters, institutions), the other half of qualified individuals (researchers, intellectuals, etc.) and a representative of the employees.
It seems interesting to me to bring in external personalities, who do not necessarily work in construction or housing, who bring another perspective.
"