To please yourself.
This year even more than the others, the basic recipe of the ice cream manufacturers will be the key word.
As the outbreak continues, manufacturers expect the surge in consumption in the home to continue.
In 2020, in-store sales of ice cream for home consumption jumped 10%, flirting with 1.3 billion euros in turnover, according to the Association of Ice Cream Companies.
"A record year",
details the union, which reflects a postponement of consumption formerly made in restaurants.
But also a real desire to indulge in small pleasures in a period of constraints.
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“It does not settle down. We continue to see it for Ben & Jerry's jars, whose sales have jumped by 50% in the last three months
, explains Jérôme Nouveau, director in France of Unilever's ice creams (a third of the market with Magnum, Ben & Jerry's or Carte Golden).
It is typically the couch moment that we allow ourselves in the evening. "
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