Having an online presence is vital for clothing and footwear brands and stores, as the curtains are drawn for the third time in a year.
Suffice to say that Zalando's partnership proposal should quickly find its audience.
As of Wednesday, the online fashion giant is offering French merchants the opportunity to sell their items on its platform, on payment of a commission, which is also reduced throughout 2021.
“After signing up one of our first partnerships with the Parisian store Karl Lagarfeld, we hope to convince 600 stores in France by the end of the year ”
, explains Carsten Keller, direct vice-president to consumer at Zalando.
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Far from being anecdotal, this program called Connected Retail, already present in nine other countries, is a strong growth driver for the German giant, which is targeting 6,000 connected stores in Europe by the end of the year, against 2,400 at the end of 2020. It is part of the
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