Change recipes to gain customers.
While its company canteens are suffering from teleworking, Elior is accelerating its necessary change by buying Nestor.
The start-up was created in 2015 on a simple idea: to deliver every day to the office (using autoentrepreneurs) a hot menu, prepared in a central kitchen in the Parisian suburbs and ordered by the employee.
Faced with strong competition, it had since expanded its card, signed a partnership with Monoprix and started to be referenced in business.
In 2019, its turnover had reached 4 million euros, before plummeting 25% last year.
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"With Nestor, we are targeting SME customers and we are adding a new offer to our Elior customers,"
said Paul Quipourt, Director of Transformation at Elior France.
Impossible, faced with the boom in delivery, to remain without reacting.
"We are buying a brand, commercial kitchen know-how and meal delivery expertise from a central laboratory",
continues the manager.
Read also: Covid: a decree relaxes the regulations on corporate meals
Under Elior's leadership, Nestor is now targeting businesses directly
.
"This is the only way for a foodtech to be profitable"
, thinks Paul Quipourt.
By means of a subscription, Nestor offers companies - in Île-de-France, for the moment - to receive a daily grouped delivery of hot menus.
Delivery is subcontracted to companies, such as Coursier.fr, employing its couriers, because Elior
"refuses to make self-employed entrepreneurs with precarious status work".
Another option: install a connected fridge or a corner with a “stewart Nestor” in charge of the service.
Home delivery is possible, as long as you order several meals at the same time.