The stock prices of Juventus, Turin and Manchester United soared on Monday after the announcement of the creation of a Super League, a lucrative private competition founded by twelve dissident clubs and doomed to supplant the Champions League.
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The price of Juventus Turin, listed on the Milan Stock Exchange, rose 17.85% to 0.9110 euros at the close of trade.
Listed on the New York Stock Exchange, the title of Manchester United took 6.74% dollars to 17.26 dollars.
The other dissident clubs are not listed on the stock exchange.
After decades of shaking the specter of a schism, the leaders of the continent, Real Madrid, Liverpool or Manchester United in the lead, have taken the plunge by creating a private company, called "Super League", almost closed and comparable to the northern championships. - American basketball (NBA) or American football (NFL). In return for their commitment,
"the founding clubs will receive a one-off payment of around 3.5 billion euros intended solely for infrastructure investments and to offset the impact of the Covid-19 crisis"
, say the organizers.
"The financial incentive for these clubs is obvious, with a multi-billion dollar envelope at the heart of the project,"
said Markets.com chief analyst Neil Wilson in a note.
In addition,
"ticket sales, sponsors and derivative products should also benefit, given the large audience of these clubs,"
said Alberto Francese, head of corporate brokerage research for the Italian bank Intesa Sanpaolo.
But, he tempers,
“UEFA and FIFA are reacting very vehemently”
with the potential exclusion of any dissident club from national and international competitions, as well as the ban for players to play in the national team.
JPMorgan Chase will fund the project
The majority of Super League revenue is expected to come from TV rights, as is current funding for the Champions League.
But for the moment no distribution agreement has been mentioned, nor any date for a possible future call for tenders.
US bank JPMorgan Chase has indicated that it will finance the project, without giving further details.
The promoters of this Super League have also said nothing for the time being of the other clubs that could participate in the competition, a total of twenty teams to gather there.
To read also: Super League: "Paris SG has an intelligent waiting position"
The main European clubs listed but not members of this private club, have closed between stability and decline: Olympique Lyonnais, listed on the Paris Stock Exchange, lost 2.10% to 2.33 euros, and AS Roma , listed in Milan, took 0.17% to 0.2870 euros.