• Of money

• news

Feel the love: a new collection for the Israeli social enterprise that has become a sensation

In the first closure, six companies set up "And Love - Creating Change for the Better" and sold fashion items, with the proceeds being donated to charities for the elderly.

They are now offering a new collection, for charities for women and girls at risk.

Everything is in the new Walla! Shops complex, which has volunteered and joined the important mission

Tags

• And love

• Walla!

  Shops

In collaboration with Walla! Shops

Thursday, 29 April 2021, 08:57

• Share on Facebook

• Share on WhatsApp

• Share on general

• Share on general

• Share on Twitter

• Share on Email

0 comments

(Photo: Noam Warszewski)

The past year has not been easy for anyone and many felt the need to help others and help them get through this period.

Just from that, a group of companies set up the charming venture "And Love - Creating Change for the Better".

One of the founders, Anat Amir, says: "It started with a conversation between us at the beginning of the Corona, at a time when it was very difficult. We just felt we wanted to do something good."

In those days, in the first closure in Israel, Anat initiated the "Everything will be fine" arches initiative, in which children drew arches with this caption and hung them on the balconies of houses, the initiative gained momentum and became a symbol of international optimism.

(Photo: Noam Warszewski)

The "And Love" project was founded by the sisters Elior and Tahin Snir together with Anat, Moran Stark, Tal Carmi Snir, Noa Dror Lorber and Hadas Tarnov.

They hoped to spread a positive message of unity and concern for others and for those who needed it most in those moments, the grandparents of us all.

"We felt there were a lot of seniors who are at home and not getting enough response and support, and the goal of our venture was to create positive change through creativity."

Therefore, they produced various textile products, all of which featured a heart-shaped symbol with the caption "And love your neighbor as yourself."

The illustrations were made by Elior, from a place of residence in Canada: "We told ourselves that they would buy what they bought, and we would transfer the profits to charities of elderly Holocaust survivors."

(Photo: Noam Warszewski)

The expectations were to raise a few thousand shekels, maybe even tens of thousands.

The reality, on the other hand, surpassed all imagination: "We raised more than NIS 230,000," says Anat. The profits were divided between three organizations working for the elderly population, and Holocaust survivors and the echoes of the successful campaign led the companies to continue the initiative, with a different direction this time.

The new "Love" campaign is designed to support women and girls at risk, a burning issue that is constantly on the social agenda in Israel. This time, all profits will be donated to AMN (Female Healing Land), Place (Lions Community), do not stand aside and female spirit , Associations that work for those women and girls and help them get out of a bad and negative life routine and recover.

(Photo: Noam Warszewski)

"And Love" launched a new collection, with products that "spread light and hope" and created a number of exciting and special collaborations.

One of them is with the Walla! Shops website, which turned to the venture: "They told us it was an amazing idea and that they would be happy to support us."

Following the connection created between the parties, a special category was established on the largest shopping site in Israel, where you can find and purchase almost all items in the new "Love" collection, from a special stainless steel bottle, through fashionable bags, shirts for all ages, pins, stickers, aprons and even sticks. Because soon summer begins and we will all run to the sea.

(Photo: Noam Warszewski)

This great venture will last until May 22 and at the end of it as stated, all profits will be transferred to charities.

"This is a social acquisition," concludes Anat.

"We have about 200 volunteers helping to spread the word and the whole goal is to do good."

To purchase "and love" products on the Walla! Shops

website

>> go

to the "Love" >> website

(Photo: Noam Warszewski)

• Share on Facebook

• Share on WhatsApp

• Share on general

• Share on general

• Share on Twitter

• Share on Email

0 comments