When other brands buckle in the wind of the Covid and downsize by closing stores, Hermione People & Brands is raising the sails.
The branch dedicated to the distribution of Financière immobilière Bordeaux (FIB), a company owned by businessman Michel Ohayon, has an ogre appetite.
The misfortunes of the French brands, wrung out by the “yellow vests” then three successive confinements, are the business of this company, which has bought in recent months several brands at the bar of the court.
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Michel Ohayon's group, which also has assets in luxury hotels and wine, already operated 22 provincial Galeries Lafayette since 2018. In recent months, it has added 512 Camaïeu stores, 21 Gap stores and soon 85 Go stores. Sport.
Hermione People & Brands (HPB), as the group has just called itself, also owns 95% of the capital of the toy specialist La Grande Récré, of which it had acquired 30% in 2018.
Physical commerce
Michel Ohayon has long been familiar with the
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