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Change region: Paris remains one of the most attractive capital

2021-05-20T20:03:10.644Z


The attractiveness of Paris has not suffered from the Covid and comes out strengthened after Brexit. The whole region is driven by the movement which prof


Paris will always be Paris !

The tourist and cultural capital of the world.

But also, for a decade, an international economic capital.

And this is the good news: the health crisis has not broken this dynamic.

“Paris now has all the assets of a world-city!

», Affirmed a few days ago Marc Lhermitte, partner at the firm EY and author of the benchmark annual attractiveness barometer.

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“For banks and market activities, research and development (40% of national R&D spending) and innovation (first capital, according to the European Commission), energy and health… Paris and its region offer the better links with major administrations, a considerable economic basin, infrastructures that link it to the world, ”he continued.

In the background, the eternal competition between Paris and London.

The English capital has long held its own against its rival, thanks to its fiscal attractiveness and its Anglo-Saxon culture which have, among others, seduced the Gafam, the giants of the net.

European metropolis preferred by foreign employers

But things are reversed.

"The French capital region is catching up, and not only thanks to Brexit, which accelerates the attraction of Paris," Marc Lhermitte still analyzes.

Thus, in 2020, the City of Light retained its first place as a European metropolis preferred by foreign employers, ahead of London and Berlin.

Four months ago, in the midst of a health crisis, Emmanuel Macron hammered home his message "Choose France", during a meeting in front of a hundred foreign bosses.

Obviously, he was heard.

"In 2020, we collected 197 foreign investment projects in Paris", rejoices Pénélope Komitès, deputy mayor in charge of attractiveness.

Paris is resisting the Covid tsunami well.

"During the last quarter of 2020, there was a rebound in job offers (+ 16,000), again noted the Parisian elected, as well as a 12% increase in business creations between 2019 and 2020" .

Combine growth and ecology

One of Paris' greatest assets for the future are its 3,000 start-ups.

“Our young innovative companies have held up well and we are supporting them with our

Paris et Compagnie

support structure

,” continues Pénélope Komitès.

In fact, more than 200 million euros have been distributed and certain taxes and rents exempt ”.

The mayor of Paris also wants to combine growth and ecology by "decarbonizing the city", as the elected representative further explains. “Development is not just measured in thousands of square meters of office space. The question is who settles down and what for, ”insists the deputy mayor (PS) of Paris, Anne Hidalgo.

“Our strategy: relocate non-polluting production to the city, thanks to our fablabs - manufacturing workshops, own micro-factories - in the fields of health, digital technology, biotech (near Cochin, Paris Biotech santé), and of Green Tech, like our

Arc of innovation

in Eastern Paris, details the deputy mayor.

We can find new establishments just on the other side of the ring road, in the very first ring, by working with our fellow mayors.

".

Didier Kling, president of the Paris-Ile-de-France CCI, is just as optimistic: “Everything will be decided in 2024, we cannot miss each other.

Greater Paris is the biggest building site in Europe, and I'm not talking about the Olympics… ”he says.

"If we make the metropolis the most pleasant city, the least congested and which attracts the least polluting industries such as semiconductors, the best equipped in infrastructure, then we will have won our bet because the pool of graduates is there, ”he says.

A bet far from being won, if we are to believe the political opposition to the mayor of Paris and certain groups of Parisians ... But Didier Kling retains what the president of the giant Huawei recently whispered in his ear : “At your place, I find very well-trained students, do everything possible to keep them!

"

Revenge of the Suburbs

The attractiveness of Paris has long crossed the ring road.

“The metropolitan region alone brings together a third of the national wealth,” recalls Alexandra Dublanche, vice-president of the Ile-de-France regional council in charge of attractiveness.

It concentrates most of the major industrial and technological groups (automotive, transport, aeronautics, health energy, etc.) and has one of the highest scientific concentrations in Europe.

“In total, 1.2 million companies and twenty-five different basins, with 6.5 million salaried and non-salaried jobs!

“, Specifies the elected Ile-de-France.

Note: 50% of companies are very small and medium-sized enterprises.

Finally, the proportion of highly qualified workforce is significant (34% of French executives), and Ile-de-France brings together a quarter of the universities and grandes écoles (700,000 students in total) in France.

"The poles of attractiveness have for years migrated to the outer suburbs and the phenomenon continues", notes Alexandra Dublanche.

There was first the French Silicon Valley in Saclay (Essonne), then the development of the Seine valley, the sector of Cergy (Val-d'Oise), Marne-la-Vallée (Seine-et- Marne), Evry-Melun-Sénart (Essonne and Seine-et-Marne)…

We can no longer count the large companies that have chosen the great suburbs: Ariane Espace in Evry (Essonne), Nestlé in Marne-la-Vallée and Disneyland Paris in Serris (Seine-et-Marne), Phoenix Pharma in Créteil (Val-de -Marne), Renault, Peugeot, Citroën, BMW, Mercedes, Siemens, Safran in Saint-Quentin and Vélizy (Yvelines) ...

“Foreign investors and employees are increasingly attracted to our infrastructure, our five international high schools, and the exceptional living environment which plays a big role!

“, Welcomes the elected.

Source: leparis

All business articles on 2021-05-20

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