Delegatee for the Rouen Normandy Metropolis, the company Transdev Rouen (TCAR) manages sixteen bus lines on the Astuces Network and one on the metro.
232 simple and articulated vehicles and 27 trams transport 57 million passengers each year.
To get on board, several payment methods are available such as subscriptions, the M-ticket on the My Astuce application or even the SMS to 93,000.
Read alsoSafety: real-time video on Rouen buses
However, this did not prevent a drop in traffic of more than 30% during the health crisis, in particular for fear of contacts and promiscuity.
To restore user confidence, after the long-term disinfection of the interiors by Novacel and the stopping of ticket sales by the drivers, “we needed a dynamic reaction from our regulars and get other travelers to take the bus safely. security, such as the occasional cashless who can easily jump into the vehicle.
Because on certain stops, there is not necessarily a distributor ”, explains Guillaume Aribaud, Managing Director of Transdev Rouen.
An extension planned to the entire network
Thus, since May 5, the 116 buses of the FAST lines have been equipped with bank card terminals: “With open-payment (or dematerialized payment, editor's note), you get on and you can buy a 1-trip ticket by passing your bank card. European, with or without contact, their smartphone or their connected watch. The traveler receives a receipt and a ticket. It is validated and valid for one hour. On Saturday, it's the same operation to get the free ticket. It goes quickly and it's intuitive, ”explains the framework.
In the category of episodic users, Emma finds the initiative interesting: “With my phone, I was able to buy my ticket.
It is convenient !
You don't get stressed out if you have to get on board at the last moment.
Now, will people have confidence?
There are so many rumors going around about data hijacking or bank fraud.
It is really intended for those who are used to shopping on the Internet… ”
Travelers can pay for their 1-trip ticket with a bank card, smartphone or connected watch.
Frédéric durand
At a cost of 398,000 euros, funded by the Rouen Normandy Metropolis, open-payment will be deployed throughout the Astuces network. Configurable, the device “can be used later for tourist circuits or major events, such as the Armada in Rouen. For the moment, it is not adaptable in the metro, because the regulations require a driver nearby ”, adds Guillaume Aribaud.