For the past few months, Ba & sh salespeople have been practicing another profession.
Once a day, they become logistics employees, responsible for preparing packages for orders placed on the internet.
The ready-to-wear brand is one of the many brands to have adopted in recent months an organization that allows it to deliver to its customers at home both from its warehouses and from its stores.
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Such an organization is not straightforward.
Before the health crisis, most distributors completely split their activity: stores on the one hand, dedicated to customer advice and sales, warehouses on the other, responsible for supplying stores and preparing orders. on the Internet.
An untenable organization with the explosion of online sales that occurred in 2020. 14% of products are now ordered online, and 20% in fashion.
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When store stocks cannot be purchased on the web, 20% to 25% of products
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